-have you seen through the vision of human nature and mastered the realm of human nature? There are two kinds of people who are very suitable for being a boss. One is the marketing staff at all levels, who know the business process best; One kind is all kinds of gold collars, who know the core secrets of the enterprise, including the operation mode, resources, control points and traps. Because they didn't understand the word "humanity" at last. Some ancient wisdom gives us insight, and some modern management theories give us analytical methods and tools. Let's talk about universal humanity first, and then analyze the humanity of gold collars, marketers and bosses. Knowing how to control human nature, the realm of being a boss has risen to a new height. People have four natural walls of debauchery and wealth, and everyone plays hide-and-seek in the park. Throughout the ages, regardless of emperors and generals, eminent monks and great virtues, peddlers and pawns, there is no exception. Because it's human nature. Our ancestors put it simply: "wine" can refer to appetite in general. Some people like Sichuan food, others like braised pork. "Color" can refer to various psychological hobbies. Some people like all kinds of music, which is called timbre. Some people like to travel, this is the scenery; Some people like fashion; Some people like collecting stamps and fishing. For "rich" people, money is the foundation of survival. It can be said that everyone loves and a hundred flowers blossom. "Qi", power, honor, status and ideal are all human "Qi". "Qi" is another powerful concept in China culture. I don't know how many foreigners will be "angry" if it is to be translated into a foreign language accurately. The words "wealth" and "gas" are not fully explained in this sentence. In addition to government-controlled tobacco and alcohol, gambling, gray entertainment, pornography and drugs are all industries that can form "hobbies" according to the shortcomings of human nature. There is no need to do any market research in these industries. So the underworld will definitely choose these industries to do it. In any country or region, there must be a black-and-white interest network behind these industries. Maslow believes that people in different classes have different needs. We used to divide bad guys and good guys by class composition on the grounds that class positions are different and motives are different. Many Koreans don't drive Japanese cars, even if they are cheaper and more fuel efficient. Jews and Nazis don't * * *, Nazis hide in the ends of the earth, and Jews dig three feet to dig him out. This is nationality. Instead, they are migrant workers in cities, self-employed people who graduated from junior high schools, and finally become all-round entrepreneurs! Investigation and analysis of Jinling and marketing manager's entrepreneurship I have been thinking about it for several years and made an interesting survey. I list the main needs of these two types of people as four (choose more than one). A. earn money B. learn skills C. make friends D. as a boss, the proportion of each option is: A. 97%, B. 7 1%, C. 59%, D. 2 1%. I have great confidence in the truth of this result, because I used the "relatives and friends survey method" of Comrade Chen Yun. In 1950s and 1960s, several important rural economic investigation reports by Comrade Chen Yun were all talked with relatives and friends under kerosene lamps when they returned to their hometown in Songjiang, Qingpu. For many consumer goods, especially products with little difference in function and quality, I usually conduct market research by interviewing relatives and friends, and the conclusions I have drawn are more credible than those obtained by spending hundreds of thousands of dollars to find a professional market research company. My hometown is in the mountainous area of northern Guangxi, with a strong style of writing, and more college students graduate every year. At present, the whole country does not include distribution. Because I "debuted" earlier, there are more than 50 relatives and friends who have been recommended by me to do marketing and gold collar in various enterprises for more than ten years. My interview was completed in various opportunities and in-depth exchanges that they were completely unaware of.