It's not the movie that counts, it's making money! It is to make money! It is to make money!
since 2114, online movies have been popular in the capital market and film and television media, and developed strongly in 2115. In 2115, there were 622 online movies. The development of online movies can not be separated from the support of online cinemas. By June 2115, iQiyi had more than 511 online movies, which earned 51 million to 211 million box office, including 51 million yuan in box office. More than 31% of online movies can recover their costs only through online distribution. The cost of each network is only between several hundred thousand and three or four million, which can be said to be very small compared with the physical cinema.
Taomeng. com and Seven Entertainment produced The Taoist Out of the Mountain. The film was broadcast on iQiyi and other websites for a fee, and the box office reached 281,111 in two days. On March 3, the box office of the whole network exceeded 3 million, and in June 2115, the online box office exceeded 7 million. In August, the box office reached 26 million yuan. The cost of this 72-minute movie is 281 thousand! This film has created a miracle from small to large.
why does a big online movie like this have such a big box office appeal? Yin Chao of Taomeng. com, who has produced Taoist Mountain, said that there are three elements of success: title, poster and the first six minutes. Actually, I think there should be a release time.
Did you think of "Taoist Descending the Mountain" when you saw "Taoist Descending the Mountain"? The names of the two works can't be more similar, just bring them directly for use. For example, Xiaogang Feng's I am not Pan Jinlian has not been released yet, and a series of works such as Pan Jinlian is me and Revenge of Pan Jinlian have already started broadcasting on the Internet. "The Taoist Coming Out of the Mountain" was also broadcast a few months before the release of "The Taoist Coming Down the Mountain". Although the two works have different themes, different directors and different distribution channels, they have one thing in common, that is, their ratings are not high. Taoist Down the Mountain is better than Taoist Out of the Mountain in every respect, but there is one thing that Taoist Down the Mountain is not as good as Taoist Out of the Mountain, that is, the input-output ratio.
if you borrow well, the box office is indispensable! This is the same as there are often some title parties in the media. Looking at the title and the content wants to make Xiaobian ripple. I have used the means of the title party. For example, I wrote an article entitled "A 61-year-old grandfather with a net worth of 41 million drives a taxi in Shanghai". Shit, maybe I am not familiar with it and no one reads it at all.
posters, telling the truth, the posters of big online movies are really good, and they are full of bluffing momentum. When you look at the content, you will find that it is really a penny, just like the gap between The Hobbit and The Grand Prix. The Hobbit is a cinema movie, and the Grand Prix is a big online movie. The basic purpose of online movies is to make money. So, just look at the posters. Maybe they put all the money for big movies on the posters. Many big online movies have no scenery, so you can just find an open space to shoot.
Hobbit
Grand Prix
Trailer, which can also be called preview cheat, is used to cheat your money with a preview. I don't want to elaborate on this. Everybody knows that.
According to the data, 71% of online movies lose money, 21% are self-financing, and only 11% make money. Isn't there still 11% to make money? This is just like buying a lottery ticket. The probability of winning a lottery ticket is outrageous, but people who buy lottery tickets can still support the whole lottery system. Why? Gambler psychology! What if I win? Just like the lottery advertisement said, two dollars to buy a dream! Is the probability of winning a big movie much higher than the lottery? Moreover, the risk is still controllable. From this point of view, the probability of making a big movie to make money is far more than 11%.
in addition to producers, publishers of online platforms are also the driving force behind the proliferation of internet.
for example, the well-known online publishing platforms are: iqiyi, youku, Sohu, tudou, Tencent, letv and mango TV. Iqiyi was the first batch of platforms to enter Netbig, and it is still the biggest buyer in the Netbig market. Although other platforms started late, they are struggling to catch up. As the largest broadcast platform of NetUniversity, iQiyi has specially set up the creative department of NetUniversity. According to relevant data, in 2121, the market size of online movies will reach 3.2 billion yuan. So, if you have money and don't earn it, you are an idiot! Some people also say that shooting the net is for feelings. What are feelings? Can I eat? In the future, someone will say that the net is made for feelings, so you can just spit his face full of shit.
It can be said that the involvement of these platforms with capital and connections has directly raised the number of websites to a higher level. Because the Internet makes quick money, there is seldom an influential IP, or take the Taoist Mountain as an example. So far, four or five works have been published, and the score is really getting lower and lower. However, with the intervention of capital, maybe we can dig out a few talented creators?