what is internet thinking

internet thinking is a way of thinking to re-examine the market, users, products, enterprise value chain and even the whole business ecology under the background of the continuous development of technologies such as (mobile) internet plus, big data and cloud computing.

It was Robin Li, the founder of Baidu Company, who first proposed Internet thinking. At a large-scale event of Baidu, Li Yanhong first mentioned the word "Internet thinking" when discussing development issues with bosses and entrepreneurs of traditional industries. He said that we entrepreneurs should have Internet thinking in the future. Maybe what you are doing is not the Internet, but your way of thinking should gradually think from the perspective of the Internet. Now a few years have passed, and this concept has been gradually recognized by more and more entrepreneurs and even people from all walks of life and fields outside the enterprise. But the word "internet thinking" has also evolved into many different explanations.

The way of thinking in the Internet age is not limited to Internet products and Internet enterprises. The Internet here refers not only to the desktop Internet or the mobile Internet, but also to the pan-Internet, because the future network form must span all kinds of terminal devices, such as desktops, notebooks, tablets, mobile phones, watches, glasses, and so on. Internet thinking is to reduce the dimension and let the Internet industry take the initiative to integrate the physical industry with a low profile.

Now is also the era of internet plus. If you want to move your business to the Internet, you need a carrier to show your products, either build a website platform or an online store, because only in this way can others find you. In fact, it is easy to make a website and apply for an online store, and the most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If the website can get traffic, it can't be separated from SEO optimization technology, which is the technology to master the whole Internet traffic portal, and it is also a sharp weapon for our traditional enterprises to open up Internet channels, so if we want to play around internet plus, we must learn SEO technology.

the core of SEO is internet thinking

the first connotation of "SEO" is "internet thinking+",and the first step for traditional enterprises to integrate "internet plus" is to understand the internet, so understanding internet thinking is a basic start. What is Internet thinking? In the long-term development of Internet business model, many Internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodology suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summed up by Internet companies, which is more suitable for online business model, so it is not suitable for traditional enterprises to operate offline. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.

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Internet thinking pays attention to people's value

How did Internet thinking come into being? Productivity determines the production relationship, and the technical characteristics of the Internet will affect its logic at the commercial level to some extent. The building block of industrial society is tangible atoms, while the basic medium that constitutes the Internet world is intangible bits. This means that the economics in the industrial civilization era is a kind of scarce economics, while the Internet era is economics of abundance. According to Moore's Law and other theories, the three basic elements of the Internet-bandwidth, storage and server-will be infinitely free. In the Internet economy, it is no longer possible to monopolize production, sales and dissemination.

Moreover, an Internet with a mesh structure has no central node, and it is not a hierarchical structure. Although different points have different weights, no point is absolute authority. Therefore, the technical structure of the Internet determines its internal spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet.

In a networked society, the value of an "individual" and an "enterprise" is determined by the breadth and thickness of the connection points. The wider and thicker your connection, the greater your value, which is also the basic feature of a pure information society. Your information content determines your value. So openness becomes a necessary means of survival. If you don't open up, you can't get more connections.

therefore, the internet business model must be based on equality and openness, and the internet thinking must also reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy.

In the era of agricultural civilization, the most important assets are land and farmers, while in the industrial era, the most important assets are capital, machines (machines are solidified capital) and alienated people on the assembly line. In the early industrial age, alienated people were the most concerned, because people were also treated as machines. People are just screws in the assembly line.

In the era of knowledge economy, one of the core resources is data and the other is KnowledgeWorker, which is what Drucker said at the end of last century. The management of enterprises will also move from the traditional multi-level to a flatter, more network and more ecological way. Let KnowledgeWorker truly create value and become the most important and breakthrough place for any organization and the whole society.

internet plus's marketing thinking

Many people will find that the Internet brings people surprises, such as Baidu, Xiaomi and Xiaomi, which have been successful. . . But more is confused! For example, more enterprises!

Internet thinking marketing is subversive marketing based on Internet thinking, which integrates the subversive application of brand marketing, network marketing and micro-marketing to achieve the marketing effect. Ge Wenhua, founder of Internet thinking marketing, explained this.

"Many people say that walnuts are not a new thing. Others can make such good walnuts. Why buy mine? Because I have a brand! " Grandpa Squirrel, the founder of Three Squirrels, replied this way. In the Internet age, brands are also needed.

network marketing is the main battlefield of many enterprises' marketing, including Xiaomi of Lei Jun, which uses SNS on the network to interact with rice noodles. At the same time, Baidu search, classified websites, vertical websites, community marketing, self-media, etc. are also a major position of Internet thinking marketing.

Micro-marketing is a chain of Weibo, WeChat and QR code, which occupies the main marketing position of the mobile terminal.

Lei Jun said that Weibo is used for marketing and WeChat is used for service. Ge Wenhua believes that WeChat service is also a position of marketing, secondary marketing and lifelong value.

Internet thinking has become the most fundamental business thinking

The Internet has penetrated into the whole chain of enterprise operation, from basic applications (such as Email, WeChat notification and Baidu information search) to business applications (such as online collaborative office, online sales and online customer service), and even used networking thinking to optimize the value chain of the whole enterprise operation.

Internetization will be the key word in the next commercial wave. At the Nikkei 2113 Global ICT Forum (ICT), Hu Houkun, then the rotating CEO of Huawei, said: "In the Internet era, the biggest challenge faced by traditional enterprises is the subversive challenge based on the Internet. In order to meet this challenge, the first thing traditional enterprises should do is to change their ideas and business concepts. We must dare to stand in the future and look at the present from the beginning, and find more opportunities, instead of imagining the future with today's thinking and only seeing threats. "

"The Internet is becoming one of the real infrastructures in modern society, just like electricity and roads. The Internet is not only a tool that can be used to improve efficiency, but also an infrastructure for building future production methods and lifestyles. More importantly, Internet thinking should be the starting point of all our business thinking. "

five key words of internet thinking

1. Convenience

Information transmission and acquisition on the Internet are much faster and richer than traditional methods. This is why PC has replaced traditional newspaper and TV, and mobile phones will soon replace PC-information acquisition is more convenient.

2. Expression (participation)

The Internet makes it possible for people to express themselves.

Everyone has the desire to express himself and participate in the creation of something. Making a person pay can make him feel more involved than giving him.

3. Free

No era has ever allowed us to enjoy so many free services, so free must be one of the Internet thinking.

4. Data thinking

The Internet makes data collection and acquisition more convenient, and with the advent of the era of big data, data analysis and prediction are of great value for improving user experience.

5. User experience

User experience is to make users feel cool, spiritually and materially, that is to say, the essence of any business model is to satisfy users.