if you want to learn operation well, these books must be read. In particular, Xiao Bai wants to enter the new media operation. These books will give you a basic understanding of the operation. Next, I will share with you the list of books I saw in the process of learning new media operation, hoping to help you. First, the primary operation 1. "Operating from scratch" is the first choice for operating Xiaobai. The author is an Internet practitioner for many years. This book covers the essence and core content of Internet operation. This book starts with what operation is, involving content operation, user operation, activity operation, data analysis and other aspects, covering all the processes of Internet operation, and tells the work of Internet operation from scratch. Combined with my own experience, the book also discusses a large number of classic operation cases to help readers better grasp the essence and core of operation. Zero-based people can get an introduction through this book. You can fully understand the scope, responsibilities and core of operation, establish scientific operation concepts and ideas, master exquisite operation skills and strategies, and clarify the career development direction. 2. The book "Light of Operation" can be said to be a necessary book for every operator. The author is the founder of three classes. This book not only interprets the conceptual cognitive issues such as "What is operation", It also contains a lot of practical work skills, working thinking and working methods, and also contains many thoughts, macro-analysis and suggestions on operation, which can be described as complete and comprehensive. At the same time, a large number of real cases experienced by the author are added to the book, which makes the book easy to read and intriguing. 2. Copywriting 1. Before "Explosive Copywriting", Ogilvy & Mather advertised gold medals, and published 18 copywriting methods, 75 actual combat cases and more than 111 explanatory illustrations, revealing the secret weapon of turning copywriting into a "money printing machine" and teaching you how to write explosive sales force. There are many large and comprehensive copywriting books on the market, which are often relatively broad. This book only focuses on one point: how copywriting sells products and makes money. The book "Crazy Biography" will reveal the scientific secrets behind these word-of-mouth and social communication, and tell you how to design products, ideas and behaviors into infectious and communicative content. Whether you are a manager of a large company or a small business owner who is trying to improve the company's popularity, whether you are an official or politician or a worker of a non-profit organization, please turn to this book as long as you want to convey information. In this book, the author will tell you the scientific methods to make all kinds of products, ideas and behaviors spread wildly by telling stories. Third, marketing 1. "Growth Hacker" Growth Hacker is a popular new business methodology in Silicon Valley. Its essence lies in acquiring and retaining users at very low or even zero cost through fast-paced testing and iteration. In the book, the author shared how to build a growing hacker team across departments, and the specific action guide to achieve double growth of users and profits. 2. In the book "The tipping point", the author analyzes several personality characteristics that are conducive to creating a popular trend, and analyzes various highly infectious events, such as various fashions, smoking, children's TV, commercial mail advertisements, etc., and expounds the fuse behind them. Through a large number of explanatory studies, the principles and methods of starting a popular tide and maintaining its momentum are revealed. 3. "Positioning" If you only read a marketing book, "Positioning" is the first choice. First place in "111 Best Business Classics in History" (selected by FORTUNE》2119). This book expounds the emergence of the concept of "positioning", analyzes the reasons why "meeting needs" can't win customers, and gives the way of positioning how to enter customers' minds to win choices. The positioning theory and operation method are expounded in depth, and rich practical case analysis is provided to guide entrepreneurs to successfully position their enterprises and achieve commercial success. 4. User Psychology 1. "Social Psychology" David Myers gives full play to his unparalleled talent in psychological writing, skillfully combines scientific rigor with humanistic broadness, and is both perceptual and rational, which enables readers to easily master psychological knowledge in a pleasant reading process. 2. The author of Mob describes the collective mentality in great detail, which has a great influence on people's understanding of the role of collective behavior and their thinking on social psychology. V. Data Analysis 1. In a lively form similar to "Zhang Hui's novel", this book vividly shows readers the skills that excellent data analysts should know, and the article is full of ups and downs and interesting writing, no matter whether the reader is a veteran in the workplace or a newcomer in the industry; Whether you choose your words carefully or read them casually, you can follow the words several times in the workplace and appreciate the fun and challenges in the field of data analysis. 2. "Who says a novice can't analyze data?" This is a data analysis book for beginners. This book is based on common Excel tools, plus the concept of data analysis that must be known, and adopts an easy-to-understand explanation method, so that readers can learn data analysis invisibly.