Hiring professional inspectors and giving melon seeds a free warranty is nothing more than hitting the pain point of the traditional used car industry-the quality is not guaranteed. Solve the problem of integrity and give buyers a reassuring car buying experience. But the ideal is full, the reality is skinny, and it takes a lot of money to solve the problem, not to mention the disadvantages of the industry. Considering appraisers, sales, advertising and other hard expenses of the company, the owner of melon seeds never expected this 3% to make money. Investors don't pour water into their minds. They are all smart people, you know. . . So is it like the internet profit theory of "wool is on pigs", which was very popular in previous years? I don't think so. The direct selling mode of melon seeds used cars is still betting on the aftermarket, which is somewhat similar to new cars. I want to find a profit point through after-sales services such as auto finance and insurance. Since you want to make money through the aftermarket, you must meet one premise: scale. Adequate car sources bring a large number of buyers, further attracting more sellers to sell cars on the shelves. Because the choice is higher, a large wave of buyers will go on the road again, thus forming a virtuous circle. Once the scale effect is formed, a certain proportion of buyers in the transaction volume accept financial services, and profits will naturally come. The higher the proportion of accepting financial services, the higher the profit. Interrupt a paragraph. The data shows that during the period of 201-1in 2005, the cumulative transaction volume of the national used car market was 8,400,300 vehicles, and the cumulative transaction volume was 49,242 1 billion yuan (see 21Century Business Herald, 20/kloc-0) It is estimated that it will double on this basis by 2020, and the transaction amount will exceed 1 trillion yuan. As an important entrance to the trillion-dollar after-sales service market, second-hand car e-commerce has a lot of imagination. Where will enough car sources come from? This is the fuse of the advertising war. Second-hand car advertisement 20 15 is the craziest, it's all money! Although it's not mine, how can I feel a little distressed?