Take "the disappearance of love" as an example.
In recent months, "Love Disappeared" has been ranked in the top five of the buying list. As an eliminated online game, it is also more representative in terms of purchase volume.
Let's take a look at several popular landing pages of this game. According to the information provided by DataEye-ADX, the landing pages of Love Disappeared mostly attract users with the characteristics of "game screen" (gameplay) combined with "online earning".
For example, this landing page advertisement, red envelope &; Game screen, clearly telling users how to play the game (elimination) and highlights (online earning). Advocating "the characteristics of both playing games and making money" is the main design concept adopted in Falling in Love with Consumers.
In addition, there is another way to enhance the user's goodwill and sense of substitution by showing the high score of the game in the APP Store and the favorable comments of the players, so as to arouse the user's desire to play the game by saying, "Everyone else thinks it's fun and can really make money, so do I.".
There is also a "big amount" with a big red envelope as the main highlight. Simple and rude.
Maybe a game is difficult to explain. I'll make money with another koala. From the perspective of purchase volume and investment, koala consumption income is second only to love consumption income.
There are similarities and differences between Love Disappeared and Promotion Strategy.
The difference is: it's not online earning, it's a lucky draw (getting a mobile phone)
Similarly, the game itself is not the main highlight of publicity, while the "elimination" gameplay combines the elements of "lottery" (online earning), and even the "lottery" element is the main highlight of publicity.
Compared with the disappearance of love, koalas earn more by disappearing, which reflects the characteristics that playing games can draw lottery. Most landing pages are also designed on this basis, but the game itself is not obvious.
In addition, according to the video materials of "koala profit-eliminating" provided by DataEye-ADX, the most popular content is "playing games to win iphone 1 1" to attract users, which also matches the style of the landing page.
In fact, most games are promoted by the amount of purchases. What is promoted is the highlights of the game, or online earning, lottery, or gameplay and pictures.
In essence, it is to draw the most attractive parts, links and plots in the game to attract the target users.
No matter "Love Disappeared" or "Koala Disappeared", how to attract users with elements such as "lottery" and "online earning" as the main publicity highlights on the basis of no innovation in the gameplay itself, thus forming differentiation with similar competing products.