1, across time and space. Across time and space, there is no time and geographical limitation of traditional marketing model. 2. Multimedia. A carrier that can transmit all kinds of information (such as text, video, image, animation, etc.). ) .3. Interaction. Internet realizes interaction and two-way communication by displaying commodity images and providing related queries in commodity information database. One of the most typical is online customer service.

4. Humanization. One-on-one, rational, consumer-oriented, non-coercive, step-by-step marketing method 5. Grow up. Now there are more and more netizens, close to 500 million netizens, so it is a market channel with great development potential. 5. integration. From commodity information to collection and after-sales service, it is also an overall marketing channel. On the other hand, different communication marketing activities can be designed, planned and implemented in a unified way with the help of the Internet, so as to convey information to consumers in a unified way and avoid the negative impact caused by inconsistency in different communication.

Step 6 move forward. In line with the future trend of customized marketing and direct sales. 7. High efficiency. Computers can store a large amount of information and make inquiries on behalf of consumers, and the information and accuracy they can transmit far exceed those of other media. They can update products or adjust prices in time according to market demand, so they can effectively understand and meet customers' needs in time. 8. Economy. Low cost, no need for traditional sales facade fees, saving water, electricity and labor costs.

9. Technical. Network marketing is mostly through online workers (Witkey, etc. ), through a series of publicity and promotion, this technology is relatively low, and it is a low-cost and high-output business activity for customers.