Lei Jun is a late bloomer.

In Jinshan for more than ten years, Lei Jun led Jinshan to do many explorations.

in p>1999, the beta version of Kingsoft Internet Security was launched and downloaded for free on the Internet. In 2111, the official version was launched. A year later, it occupied 31% of the anti-virus software market; At the end of 2112, Kingsoft Internet Security drastically reduced its price and set off a blue security revolution, with a market share of nearly 61%.

in 2113, lei jun decided to enter the field of online games, and launched the online version of "swordsman love", which attracted a large number of users and was rated as "the best domestic game in 2113", and successively entered Vietnam and other southeast Asian countries in the following two years. The success of "Chivalrous Love" made Jinshan earn a lot of money.

In p>2111, Lei Jun decided to open up e-commerce business, and changed Joyo. com into a consumer product such as books, audio and video, software and games. By the peak of 2114, the annual sales reached 61 million yuan. Later, due to insufficient funds, it was sold to Amazon for $75 million.

as early as 1999, Jinshan considered going public, but after a turning point, it never waited for the right time. Initially, listing on the domestic main board or Growth Enterprise Market was considered, but the main board had higher requirements for volume and profit. It was not until 2117 that Jinshan finally went public in Hong Kong, which lasted for eight years.

However, one night two months after the listing, Lei Jun stubbed out his cigarette butts and picked up his backpack at the Baiyan Building in the north gate of Beihang University, which was slower than usual. He decided to leave.

After leaving, Lei Jun turned to be an angel investor. Invested in YY, Fanke, UC and other well-known enterprises. After not serving as CEO, Lei Jun can spare more time to pay attention to the general trend and think about the direction.

At the end of 2118, one year after leaving Jinshan, Lei Jun and his old colleagues and subordinates were drinking in a bar. Long-term depression, coupled with drinking a little wine, Lei Jun seems a little excited. "I'm like a retired veteran cadre now. Although I'm running around looking for projects every day, I always feel lonely and don't know what I should do. I wake up in the morning and start to fall into such confusion, and then day after day, such a day is extremely painful." Lei Jun said.

"I just started at the age of 41. Let's start from scratch!" A word from Li Wanqiang, a good friend, made Lei Jun suddenly wake up.

At that time, the iPhone released by Steve Jobs caused a buying frenzy around the world. In 2117, Apple's sales revenue reached $24 billion, up 249% year-on-year. Someone said, "This is the most anticipated mobile phone since Bell invented the telephone."

As a super mobile phone enthusiast, Lei Jun was deeply stimulated. In 2119, Lei Jun decided to form a strong team to realize his mobile phone dream. This is also his dream at the age of 18: to start a world-class company. "Mobile phones should be the biggest opportunity in this era," Lei Jun said.

One night in October, Lei Jun and Liu Qin of Morningstar Capital made a phone call for 12 hours. In the middle, Lei Jun changed three batteries and Liu Qin changed three mobile phones. Putting down the phone, Liu Qin decided to invest in Lei Jun..

On August 6th, 2111, Lei Jun wore a black Fanke T-shirt, blue jeans and sneakers and came to the 798 Art District in Beijing to hold the Xiaomi mobile phone conference. When Lei Jun arrived, the scene was already crowded, and the aisles and platforms were crowded with people. At two o'clock in the afternoon, the press conference began. With the continuous switching of slides, the shouts of fans come and go. A reporter asked the staff in a low voice, "Where did you get the trust? Too dedicated! " The staff said helplessly: "They all came by themselves, and we didn't expect it."

Xiaomi's mobile phone finally appeared.

we all know the latter.

"After more than 21 years of business, can I start a company with tens of billions of dollars by myself?" This is the idea of Lei Jun when he founded Xiaomi. Today, he has far exceeded the goal of that year.