Abstract: After several years of rapid development, the online game industry has formed several relatively stable profit models. At present, the main ways for game operators to make money are online game service fees, client software installation fees, telecom sharing, and online advertising. If you want to make money by acting as an agent for online games, you should first do a good job in market research, then negotiate and sign a contract, prepare for operation, and finally formally operate. Next, let's take a look at online game operators' profit-making skills and online game agency methods with Xiaobian. How do game operators make money

1. Players pay online game service fees

Game operators can earn the most lucrative sales profits from distribution channels by setting up network platforms and providing services. Online game operators need to invest in setting up servers, developing a set of perfect online game software, or paying agency fees (copyright fees) or profit sharing to represent a great online game. In addition, many customer service telephones should be set up, and many full-time customer service and game managers should be arranged. Therefore, the more gamers there are, the higher the game service fees earned by game operators.

2. Players need to pay for installing the client software.

Online game operators will not consider making profits when sending the client software. The price of the client software is very low, and sometimes they even adopt a gift strategy (if it is broadband, they can download it online for free). After deducting the manufacturing cost and distribution cost, the profit is almost zero. The purpose of doing this is to expand the market share of the game to a greater extent.

3. Telecom sharing

Operators' servers should be set up on the Internet trunk line of the telecommunications sector, which will benefit the telecommunications sector a lot. At present, some operators have cooperated with the telecommunications sector to bundle the game service fee with the internet access fees (Internet access fee) of telecommunications, because people who play games once will spend more than three hours (74%), and the online time will be greatly increased, which greatly increases the revenue of telecommunications. If this game attracts people to surf the Internet for a very long time, online game operators may be able to ask the telecommunications department for a share of the Internet access fee.

4. Online advertising

Online advertising is rare in some popular charging games, because since the player has paid the fee, he wants to play in a pure environment and doesn't want to be disturbed, otherwise he will plead for the money he has paid. However, in some traditional online games or free games, online advertisements are often seen. Even in a game website with a long history like Lianzhong, paying members will often be forced to see advertisements in the game environment, because most of Lianzhong's players are free, and because most of the games are traditional chess and card games, it seems that the advertisements are not very annoying, and even more because Lianzhong has not found a better way to make profits, advertisements are inevitable.

How to represent online games

1. Market research

Before representing an online game, we should do a good job of market research in the early stage, and fully understand the current situation of online games in China and the development trend of online games around the world. Then, according to the survey results, the types of online games to be represented and the importing countries will be determined. After determining the target range, it is necessary to investigate the other party's game market in detail and find out the composition of the other party's game market. Then, the project will be delineated according to the domestic demand and its own conditions, and the relevant departments of the other party will be contacted for on-the-spot investigation.

2. Negotiate and sign a contract

When all the steps of market research are completed and a specific online game is determined, it will enter the stage of negotiating and signing a contract. At present, there are four modes of cooperation between domestic game agents and Korean manufacturers.

3. Preparation for operation

Before operating online games, we should first get the relevant business licenses for operating online games, recruit the basic personnel needed for online game operation, and then discuss the forms of cooperation with Internet service providers. Since only publishing houses in China have the right to distribute, we should look for publishing companies to implement the distribution number after signing an online game.

4. Formal operation

After all the preparations for operation are completed, the test before formal operation will be carried out, and it will be put into operation after the test expires, supplemented by various online and offline activities. At the same time, a lot of publicity should be carried out in the network and print media.