There are two ways to promote app: one is paid promotion, and the other is free promotion. It is suggested that the two methods should be used together to achieve better results.

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First, push mode

This is a very common promotion mode. In crowded places, we often see people setting up tents, putting some gifts and promoting their products with upload forms. For friends passing by, promoters will enthusiastically introduce their products to them and tell them that there will be gifts when downloading the APP.

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second, the mode of cross-industry cooperation

the essence of cross-industry cooperation is traffic cooperation. In this model, it includes offline mutual promotion, online cooperation and brand alliance. In this year's NBA competition, there is a loan platform to cooperate with the NBA. While watching the live video of the game, we also remembered those brands that cooperated with Houston Rockets, such as "You and I Loan", a powerful internet financial platform.

Third, advertising mode

If you have money, you can say anything. When the effect of free promotion is not ideal, you can choose to advertise. Although it is a little expensive, the effect is still there. Advertising mode is a very important part of APP customer acquisition mode. Before advertising, we should do a good job in cost control, do some ideal effect analysis, and how much money to invest to achieve what kind of effect.

content can be published on the information flow platform, including articles, videos, atlas, questions and answers, small videos, micro-titles, posts, etc. You can also charge by clicking, displaying, converting, etc.

is a news platform, such as today's headlines, UC, Tian Tian, Baijiahao, Sohu headlines, Netease headlines, a little information, short books, official WeChat account, Weibo, etc.

Second, audio and video, live broadcast (betta, pepper, Yingke, etc. ), short film (automatic faster, TikTok, etc. ), audio (Himalayan, litchi, etc. )

Third, some third-party advertising platforms, such as Broadcom, Zhitui and Fantong.

four. APP store optimization

ASO optimization can improve your APP's ranking in various app electronic markets and search results, and increase exposure and download conversion rate. For users, downloading an APP and opening the appstore ranks high, and praise is definitely the first choice. Moreover, ASO is the best choice for many enterprises because of its low cost and good effect.

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verb (abbreviation of verb) social mode

With the development of the Internet, there are more and more social platforms. There are many platforms that can provide us with free promotion, such as Weibo and WeChat. We can attract users to participate by publishing activities, setting up red envelopes and recommending bonuses. , in order to get the download. The common modes are red envelope fission, relationship fission and group purchase fission. For example, Pinduoduo's APP has been out for a short time, but now it has 411 million customers, which is definitely inseparable from his promotion. First of all, new users can enjoy the red envelope discount when placing an order, which is a common promotion method for many apps. Secondly, Pinduoduo can also place an order, which is cheaper to buy together. In addition, you will share your products with social circles and invite friends to help you bargain, so users can get more discounts. At the same time, it also achieves the purpose of attracting new users to download the app.

intransitive verbs promote soft text

The promotion of soft text is also a major mode to obtain customer traffic. Soft text promotion is a relatively direct and low-cost way. With a wide audience, publishing a soft article on a popular self-media platform can also attract many people to download it.

what should I do to promote mobile app?

1.app should be able to solve a problem or pain point

2. Find the core target group

3. Focus on marketing the core target group, and form a certain user base according to the use feedback iteration product

4. Soft text, opinion leader promotion

5. Burning money, platform advertising

In the middle, it is necessary to continuously track and analyze the downloaded and used data, suggesting that this money cannot be saved.

to put it bluntly, how much promotion should be made according to the budget.

how to promote the local mobile phone network chess and card app in the early stage?

profit models and distribution channels of local chess games. The profit models of chess games can basically be summed up in the following aspects: online advertising, sharing with telecom suppliers, membership system, product sales, e-commerce, holding competitions and charging games, etc. These profit models are relatively mature, and the major game manufacturers are basically the same.

what is p>App promotion?

APP is the abbreviation of English Application, and APP promotion refers to a mobile application promotion method that is pushed and disseminated through mobile phone applications. The disseminated information affects the audience's consciousness, attitude and behavior, thus forming marketing results.

1. what is APP? APP is a third-party application. Now the more active APP market is Android and Apple's mobile applications.

2.APP promotion, which means to promote your own application. Main methods: application shelf, application shelf maintenance. Promote location advertising. Change the quantity, network alliance. Integral wall

what does p>app promotion rely on to determine whether the phone has been installed?

A mobile phone can only be registered once, and then it will be recognized by the software.

What are the promotion platforms for mobile phone application software?

when submitting the application store, the application store needs to make a good product description of the app itself, so as to promote the application of the app enterprise, facilitate users to find and arouse interest in downloading. The commonly used application stores are: Apple's AppStore, Nokia's OviStore, and Microsoft's WindowsMrketplceforMobile. Google AndroidMarket App Store, BlackBerry RIM App Store, Mobile Kid Android Gas Station, Lenovo Music Store, software developers (AndroidMarket, wostore), network operators (Mobile MM, Tianyi Space), independent stores (Android Market, OpenFeint), and some B2C application platforms (AmazonAndroidAPPStore). However, the promotion of app mobile phone application in the mobile app store is not finished by going online after submission. We need to do some seo optimization techniques in the app store to facilitate users to find a good ranking, so the praise and installed capacity must be improved. 2. The cooperation channel of the brush channel semi-malignantly implants the mobile phones of users of app mobile phone applications. In fact, this mode is also the mainstream app promotion method today, but the general brush-related channels prefer mobile game applications and lifestyle apps. For the cooperation of enterprise apps, the fees charged by the brush channel are more expensive than these two. 3. The pre-installation of mobile phone digital manufacturers is the promotion of app application promotion methods in software, but for example, the apps developed or pushed by mobile phone manufacturers such as Samsung Lenovo Apple will be done in the system when the mobile phone software is pre-installed. The similarity between this model and the brushing channel is that they actually implant hard apps into mobile phones. 4. Content and Soft Text Marketing An app development software, especially an epoch-making app application, undoubtedly needs to carry out content and soft text marketing to open up a certain popularity. This kind of app promotion method of media and news channels can cause the popularity and exposure of the app in the shortest time, which is conducive to the formation of the brand. This is especially important when you want to attract users. It is necessary for mobile phone application developers to expose relevant application news on the network first, and then publish soft articles through platforms such as Sina Technology, Tencent Technology and Donews to improve users' reputation and increase publicity. 5. Online advertising Online advertising is very effective in promoting traffic and improving popularity. Advertisements are divided into the following categories: A.PC online advertisements: hard, wide and rich media advertisements, search advertisements, etc. B. Mobile advertising: The earliest mobile version of googleAdwords was well known, but it was always limited by the development of mobile network. Then google acquired Admob, which started mobile phone online advertising. Of course, we should also see the rapid development of Apple's iAD. The mobile advertising platform made in China is also very good, and applications can be promoted through the network formed by application use, which has the advantage of accurately matching user groups. Payment methods can be paid according to CPM, CPC and CPA_. 6. Free software Free software is actually aimed at the mobile app application itself, such as games. Many well-known games make money from free as a starting point and make profits through late charging. Therefore, free software is also an important marketing method for app website application. 7. Open platform applications Don't underestimate the open platform! Submit your mature APP application to the Internet open platform to enjoy a large number of users _ such as Tencent open platform, 361 open platform, Baidu open platform, Kaixin open platform, Renren open platform, etc. 8. Paid advertising For sites that have not joined the network advertising alliance, and their websites are highly correlated with the app itself, the traffic is good. If we plan to advertise on such websites, it will be more conducive to the rapid establishment of the app brand. 9. Network Viral Promotion Network Viral Promotion is a software category, and the other is a mass text category. The software category is to implant advertising pictures and links in some software categories, and users click on the download introduction link page of the app when they see it or even don't know it; Mass text, such as qq space, SMS, instant messaging tools, social platforms, etc., maliciously publish advertising text and links on these platforms, and spread them in a wide range. Either way, the online viral promotion of app uses the following channels: instant messaging tools, community forums, blogs, Weibo, short messages, emails, software, etc. 11. Weibo Marketing Weibo Marketing is actually to use the existing Weibo and fan base (even micro-bar, micro-group) of the enterprise to promote it, or to evaluate the celebrity Weibo with many fans to promote it. The effect of micro-blog promotion is on the pc side and the mobile phone side, which is very fast to spread and share, but the app itself needs to be valuable to users. 11. WeChat marketing WeChat has become the mainstream means of communication for mobile phone users. Using WeChat to promote app makes the download of app more convenient and fast. There are two ways to promote app mobile phone applications by using WeChat: 1.) Using well-known micro-signals to promote it. 2.) Self-built WeChat to promote it, but some promotion methods are in the form of sharing. 12. E-mail marketing has to be mentioned. E-mail marketing is used to promote app. There are two modes. One is to promote app for target customers. This promotion method is generally related to the use of existing customer resources. Features: strong pertinence, high conversion rate and high download probability; Second, for the nature of wide spread, this kind of fish is similar to spreading widely, and it will always gain some users. The characteristics of this kind of users are: the wider the net is cast, the greater the download volume, the less targeted and the lower the conversion rate. 13. There are various offline channels, but considering the high investment cost of some channels (such as news media and physical advertising), we will not introduce them. The application of the real app mobile phone application promotion channel under the online channel includes the combination of product packaging and app QR code promotion, the combination of brochure and app, the collection of all enterprise information dissemination channels and app, exhibitions and so on. 14. Sharing and recommending downloads Sharing and recommending downloads, not much to say here, the following: users spontaneously share recommendations; Guiding sharing and recommendation of enterprises; Download channel recommendation, etc. 16 .. social platforms promote social networks into mobile social networks and pc-side social networks. The mobile social network is still developing, but the recommendation function of the application has been applied in this area, such as weiyun and Ledou, which are all good social application platforms. Your application can be shared with one or several SNS; There are many sns platforms on the pc side, and qq, Want Want, skp, etc. are all very good sns common means. 17. Professional software download stations, such as Sky and other well-known download stations, have a large user base and weight. It is bound to be an important means to promote the application of app mobile phones through such sites. Nowadays, many mainstream mobile phones or tablet applications are promoted through such programs. Of course, sites like Sky are still cast nets, and there are some professional download stations, which is the best way for software download stations to promote app mobile applications. 18. Commonly used network promotion methods commonly used network promotion methods, including forums, Q&A, blogs, other industry platforms, etc. This kind of promotion method attracts many users and low conversion. How to improve the conversion is the most important promotion direction of these network promotion methods.