1, source direct supply

Why is the price of agricultural products low when they are sold from branches, but it has doubled in the hands of end consumers? In the final analysis, because of the circulation of agricultural products, agricultural products have to go through many links to reach consumers, so the profits of agricultural products are divided up layer by layer, which eventually leads to the situation that farmers' income is very low and consumers buy expensive.

Nowadays, when selling agricultural products, many farmers reduce wholesalers and sellers, negotiate business directly with merchants who consume agricultural products, reduce middlemen and earn more profits. The original partner project initiated by Huinong. Com means to serve buyers, provide direct supply of origin, reduce buyers' costs and improve procurement efficiency.

2. Variety differentiation

With the continuous development of science and technology, new agricultural technologies emerge one after another, such as plant protection drones, large tractors, seeders, transplanters and so on, which greatly improve agricultural productivity and increase the output of agricultural products. When the quantity reaches a certain level, we should start to pay attention to quality. Nowadays, with the improvement of people's living standards and the renewal of consumption concepts, the consumption demand for agricultural products has begun to appear curiosity and novelty. Therefore, agricultural products can no longer win money by quantity, but should turn to high quality and variety differentiation, and cultivate characteristic agricultural products.

Step 3 Use the Internet

Everything in the Internet age is inseparable from the Internet, and agriculture is no exception. In recent years, rural e-commerce platforms have mushroomed, benefiting farmers. As a rising star in many platforms, com has made remarkable achievements in the industry. Benefit farmers. Com is a B2B model, which effectively solves the problems of difficult selling and bargaining of agricultural products caused by information asymmetry. Huinong launched the mobile phone Huinong APP. Com is committed to agricultural products trading services to promote efficient and safe docking between buyers and sellers. 20 16 He, a college graduate from Huichang, Jiangxi, the hometown of citrus pomelo in China, sold oranges online for more than 5 million months through the mobile phone Huinong APP.

At the same time, farmers can conduct publicity through the Internet, such as live broadcast among network celebrities, marketing agricultural products by using self-media platforms such as Taobao, WeChat, Weibo, etc., acquiring fans for agricultural products from the media, forming interaction with fans, and cultivating fans' habits to form viscosity and activity. In short, the higher the popularity of agricultural products, the higher the price and quantity of agricultural products, which is a kind of "fan economy" in the Internet age.

Step 4 play cross-border

Nowadays, agriculture is not only limited to planting and breeding, but also new formats such as rural tourism, leisure agriculture and ecological agriculture have entered the countryside and flourished. Especially the creation of rural tourism has been greatly welcomed by consumers. At present, rural tourism not only provides a place for sightseeing, but also pays more attention to providing tourists with the experience of rural life. This experiential rural tourism provides unlimited possibilities for the sale of agricultural products.

5. Brand building

Agricultural products have always been primary, non-standardized and brand-free. Without a good reputation and brand, a product always lacks the ability of the market and agricultural products to pay a premium. Creating a good brand can improve the sales efficiency and expand the sales channels of agricultural products, which is very necessary.