The brand that was named was devastated.
Although 3 15 will only be launched once a year, as long as it is named by 3 15, these enterprises will have a hard time in the future. Many businesses exposed on 3 15 will basically be devastated after the party. For example, 1 1, CCTV exposed that the raw materials of Kumho tires were adulterated and replaced with reclaimed rubber.
As the guarantee of tire safety and quality, this is the most basic requirement. After the broadcast of 3 15, consumers have completely lost confidence in the quality of Jin Hu tires. The reputation of this brand has since fallen to the bottom. Originally, Jin Hu tire was the first manufacturer in the domestic supporting market. Although a series of remedial and compensation measures were subsequently introduced, the vitality of Jin Hu tires has not been restored so far.
The share price of listed companies plummeted.
In addition, there is a moxibustion hall called Tian. Most consumers said that they used this manufacturer's products and gave their children a Chinese medicine bath. Eczema cream produced by this manufacturer will be used. However, this kind of eczema cream has not been recognized by the industrial and commercial departments, and it belongs to the "three noes" product. After this report, there will be no trace of this brand in the market. In the end, the brand will declare bankruptcy. In addition to these private brands, there will be some listed companies with big brands, such as Dongfeng Nissan, Shanghai Volkswagen and Mercedes-Benz 4s stores. These automobile manufacturers get it by exaggerating publicity or deliberately falsely reporting the failure rate of vehicles.
After being named, the share prices of listed companies plummeted, and these companies issued announcements to deny the persistence of these problems. However, before the market opened, many companies suspended trading urgently. These are black-hearted enterprises that were fatally exposed after the 3 15 party, but some enterprises have revived their growth. For example, the 3 15 party once specifically pointed out the problem of Taobao's brushing.
Some industries still have problems.
Although Ali and other e-commerce platforms immediately took measures to crack down, the problem of brushing bills is like a piece of psoriasis and cannot be completely torn off. There are even some software and mobile phone applications dedicated to brushing machines. This is the only industry that can be so rampant after being named. In fact, the 3 15 anti-counterfeiting party is a great help for consumers to safeguard their own rights and interests, and it has always been well received by consumers, but we must also realize that anti-counterfeiting can not rely solely on the 3 15 party.
It only happens once a year, so these problems can only be solved and paid attention to quickly during this period. Without 3 15, it is basically impossible to solve this kind of thing so efficiently. Therefore, objectively speaking, it is impossible for these enterprises to make a comeback, and they can only rely on whether the punishment and supervision of consumers and related personnel are implemented. We need a complete legislative and law enforcement system, so as to form a strong closed loop to purify the market and put an end to these bad market phenomena from the root.