The cause of the incident

In 2121, Lost in Russia, Xú Zhēng, can be described as playing around the national cinema. Originally, cinemas had to work overtime on New Year's Eve in 2121, which offended many employees at the bottom of the cinema and was denounced on the Internet. Later, due to novel coronavirus's reasons, Xú Zhēng's team announced the sale of Lost in Russia to ZJTD at a guaranteed price of 631 million yuan, which will be broadcast free of charge on its own platform on New Year's Day, further offending the whole cinema.

why is it said that the network premiere will offend the cinema?

There are two reasons: First, the publicity that the theater invested in Lost in Russia in the early stage was wasted, because Lost in Russia will never be shown in the cinema again, and the cinema will have no chance to make money from Lost in Russia, but this is not the main reason, because this money is just a small amount of money for the cinema; Second, the mode that movies are broadcast through cinemas has been broken. If Lost in Russia's free premiere can be a great success, then more video platforms will definitely snap up such ordinary 2D movies with non-3D special effects in the future (the effect of watching them through computers and mobile phones is similar to that of watching them through cinemas). What is the most important thing about a cinema? It's a movie. If there are no new movies coming out in cinemas, then all cinemas can close their doors. This is the real reason why many cinemas boycott Lost in Russia.

will free broadcasting become mainstream?

I can tell you for sure, no, the reason why ZJTD can buy Lost in Russia for the national audience for free is mainly that it occupies the first publicity in history; Second, the main purpose of ZJTD is to promote its own products (during the Spring Festival+novel coronavirus both blessing). However, the main direction of ZJTD is not movies and TV, so it is impossible to buy movies for a long time and show them to the national audience for free. At present, there are three mainstream video websites in China: Iqiyi, Youku and Tencent Video, which can be the buyers of ordinary 2D movies, but these three video websites will never be free, because they also want to make profits. Take Joy of Life and The Untamed as examples, even if VIPs can't watch, they still need to be on demand, and even the cost of on-demand is not cheap.

Of course, after all, ZJTD opened a Pandora's box and sold it to a video website, which saved the box office share of the cinema, so the producer can appropriately reduce the price of the film. Taking Lost in Russia as an example, it sold it to ByteDance for 631 million yuan, which is actually equivalent to the box office of 1.8 billion yuan. With the production cost of 211 million yuan in Lost in Russia, in fact, it only needs to sell it to the video platform to earn a good profit (besides, for the shooting scene in Lost in Russia, which actually needs 211 million yuan). The video platform can basically recover the cost through advertisements and on-demand programs, and more importantly, it can drain and increase the number of users. If it is cultivated for a long time, it may become another cinema (the original traditional cinema such as Wanda mainly plays special effects movies, and the video website mainly plays ordinary 2D movies).

Summary

In fact, Xú Zhēng would not have blocked this one if it hadn't signed a guarantee agreement on gambling this time. After all, it is too risky to be an enemy of the whole industry. Once it fails, it will be difficult to follow up Xú Zhēng's films. But I can't do it without gambling. Xú Zhēng was too blind and confident in himself before. The guaranteed gambling agreement was 2.4 billion yuan at the box office, but at 8: 22 pm on October 22, it was shown that the pre-sale of Aunt's New Year's Day was only 37.12 million yuan, including New Year's Eve, and the two-day pre-sale was only 45.86 million yuan. This pre-sale situation is a bit difficult, not to mention 2.4 billion yuan, that is, 241 million yuan. It is not sold to TT. So if you bet on this one, you will create a new situation. If you lose at least all your property, you can keep it. Even if you don't make a movie in the future, the accumulated wealth in the past and the share sold to ZJTD will be enough for Xú Zhēng to be free of wealth, so the bald head is still very smart.