As the most profitable company in the world, Apple's net profit margin reaches 2 1%, while many similar manufacturers are less than 10%. Many people are surprised that Apple's sales volume is not the first in the world, but why can it earn so much money? Many people are clamoring that Apple is collecting IQ tax, but there are still many people flocking to Apple products. The reasons are the innovation and diversity of its products, the closure and ecology of the system and the stickiness to customers, which are the three main points for it to make money first.

First, the innovation and diversity of Apple products. It can be said that Jobs gave Apple a unique temperament. Redefining mobile phones and launching IPHONE 4 shocked the industry at that time. I-POD and I-PAD both lead the trend of the industry. Whether from the design concept or product positioning, Apple has firmly grasped the pulse and trend of the times and become the industry standard. It is precisely because of Apple's investment in research and development that it has become a trendy and fashionable product and the embodiment of technology. Every time Apple releases a new product, it will attract digital enthusiasts all over the world. Everyone is discussing what black technology Apple will produce. It can be said that this makes its product premium space particularly large.

Second, Apple closed system and ecological environment. Apple does not follow the open source model like Android, but adopts its own closed IOS system. After Apple improved its ecosystem through a large number of subsidies, these became its endless financial resources. Unlike Android phones, hardware does not make money, and software does not make money. Profits can only be supplemented by placing advertisements. Apple's methods are smarter and the customer experience is better.

Third, Apple users are very sticky. With its advanced design concept and unique closed ecosystem, Apple has captured the hearts of users. Moreover, among the brand promoters, the Global Apple Experience Center is full of science and technology, and the headquarters building feels like coming out of the future world. In addition, its high price has also become a social business card and formed a social circle. It constantly cultivates and strengthens users' habits, and it is difficult for many users who are used to Apple to get used to other operating system devices.

Because Apple is an OEM and has built a global supply chain procurement, it is in place in cost control. According to the evaluation of relevant institutions, the material cost of Apple 12 is actually only 2,453 yuan, but its actual selling price is as high as 6,299 yuan. Although we have to calculate marketing expenses, research and development expenses and logistics transportation expenses, this profit rate is really scary. Netizens, are you still using Apple devices? Welcome to leave a message in the comments section.