advertising management

Advertising management, which uses a specific system to manage the web advertisements posted by web pages or advertising networks, and provides statistics on the number of displays and clicks. Advanced advertising management systems can also select different web advertisements according to the characteristics and time of visitors.

Banner banner advertising, banner advertising outside the standard GIF format is called RichMediaBanner.

ratio of c/I ratio (click-through expression) to display

ClickRatio click rate. If the webpage appears for 11,111 times and the advertisement on the webpage is clicked for 511 times, the click rate is 5%.

ClickThrough clicking on a link

Co-Brand*** is the same as logo/trademark. Sometimes alliance members can put their own logo and trademark on the top page of the frame so that visitors can browse their web pages.

Commission, the income from participating in the alliance program. Alliance members can get a commission from the sales income of visitors introduced by the alliance site. This commission may be a fixed rate for purchases or activities.

CPM (Costperthousandimpression) costs thousands of impressions, and online advertising costs every 1,111 impressions (displays).

CPC(Costperthousandclick) thousand click fee, and online advertising generates the cost of every 1111 advertisement clicks.

the average revenue of EPC (average earning per thousand clicks) shows the ability to convert clicks into commission income

Hosting/Hosted

Every time a user clicks on a link, the images and HTML documents of the page are provided by the website server, and when the link is called, these images and other components are stored by the server.

the number of p>Impression, the number of times the web page was visited.

Lead guidance, that is, the ratio of clicks to orders of users registering, joining or downloading

O/CRatio on the advertiser's website, and the ratio of actual clicks to the number of orders on the merchant's website.

Pay-For-Performance action payment, where a website visitor takes a certain action to get payment

Pay-per-Click per click payment

Pay-per-Impression per display payment

Pay-per-Lead advertisers pay attention to the website of every qualified registered visitor introduced to the website. Fee structure paid at a fixed rate

Pay-per-Sale advertiser pays the fee structure as a percentage of the sales revenue of products or services for each website that is introduced to the website

PortalPage links to the page after clicking the advertisement, which is usually a redesigned page for the advertising content.

ReturnDays returns the number of days, the number of days the user visits the merchant site for the first time and the next time.

Storefront, which is used to display customized pages of new products or special products.

Sub-Affiliates alliance sub-sites, where one account is used to maintain more than one site. The main site is the alliance site, and other sites are alliance sub-sites.

1. What is BANNER advertisement?

pictures placed on the pages of websites to express the advertising content of merchants are usually 468*61 pixels in size, and are often made into animated forms, which is more attractive.

2. What is Page View?

3. What are IMPRESSIONS?

the number of times the advertisement BANNER appears is generally the same as the number of times the webpage containing the advertisement is visited.

4. what is CLICKS?

visitors visit a merchant's web page by clicking on a banner advertisement, which is called one click. Clicking on this advertisement means that he is interested in the content of the advertisement and hopes to get more detailed information.

5. what is CLICKSRATIO?

if the advertisement BANNER has 11111 IMPRESSIONS and 311 CLICKS, the click rate is 3%.

At present, the average click-through rate of advertisements is 2%. Click rate can accurately reflect the advertising effect, and it is also a sign of the attractiveness of online advertising.

6. What is above the fold?

is the above the fold that readers see when browsing a web page. Visitors can see it without dragging the scroll bar, and the effect is better. This location bar is favored by most customers, so the price is higher.

7. what is CPM?

CPM is the abbreviation of CostPerThousand, that is, the charge for every thousand visits or the charge for a Banner to flash for a thousand times. For example, the price of an advertisement Banner

is $11/CPM, which means that every thousand people see this Banner, they will be charged $11. Charging by CPM has become the practice of online advertising.

8. why not charge according to the number of clicks on the advertising Banner?

charging according to the number of clicks on the advertisement Banner is rarely adopted internationally. Because whether web visitors click on your advertisement Banner to browse your website depends on many factors, such as Banner design, customer's website content and so on.