When we think about ideas and ideas, we usually have a "reference" thinking. No matter what business model you want, you will find a reference, or something similar, and analyze how they do it.

Then imitate him, so that the answer we want will be clear soon. Imitation is not a shameful thing.

We have to admit that most ordinary people do not have the foresight of successful people. The solution is to draw a gourd ladle, accumulate experience in the process, and then improve.

When your foundation is weak, you must find a benchmark to imitate. This will allow you to master the core key points in the shortest time, and you don't have to go through the pit that others have gone through.

Now Tencent, Taobao and Baidu can all find traces of imitation in their early development.

For example, I hardly do original projects because I know it is too difficult and my ability is limited. Only when I saw that others had made substantial progress did I begin to consider doing it. Of course, this has advantages and disadvantages.

So what I usually do most is to look around and study everywhere. Then according to your own situation, invest money to do what you want to do.

Imitation is only the first step.

Second, innovation.

If you just imitate, no matter how awesome the project is, it will eventually become the Red Sea, and everyone will have a hard time. Because anyone can imitate, others will flock to imitate you when they see you making money. The key is whether we can continue to innovate after imitation.

How to innovate, I think it can be roughly divided into the following points:

1, learn from your opponent

Do you want to keep an eye on your opponent in business? Yes, of course. Competitors are definitely the best teachers. We should always know the opponent's dynamics and learn the logic of his doing so, but don't follow him completely. What we want is to come up with a better strategy than him. Therefore, the opponent must keep an eye on it.

I want to learn more and make more friends.

If you want to understand business logic, you must have the vision of finding business opportunities, which we can't learn when we study and when we work. Only when you are your own boss can you explore slowly.

Therefore, making more friends and communicating with different people is one of the ways to learn business logic.

3. Have a big picture.

Ma Yun surpassed Ma Hua Teng and Lei Jun because Ma Yun has a pattern in doing any business. He thinks from the perspective of human needs, rather than giving priority to commercial interests, so he can always surpass his opponents and find more essential solutions.

Although Ma Hua Teng Lei Jun is very powerful, he still considers the problem from the perspective of commercial interests. He has the same foresight and layout ability, but his thinking ability is still worse than Ma Yun's.

4, learn to summarize, and constantly rededicate.

Once you succeed in your first venture, you must begin to sum up why you succeeded. Think about the business logic of this thing you made. Many people's success in starting a business for the first time is 99% because of their good luck and occasionally encounter some objective conditions. Only by recognizing these objective conditions can they replicate their success.

Imitation and innovation are often dismissed by many entrepreneurs. In fact, human innovation, from ancient times to the present, is an improvement on the shoulders of predecessors.

Business thinking is not born, nor can it be learned in a short time. You need to keep exploring and apply the learned thinking mode to your life.