When a novice opens a Taobao shop and is ignorant of entering the market, he will always take some detours. Operation is a whole system, involving many aspects. If one step is not taken well, it will be difficult to make adjustments later. As a novice in opening a shop during the confusion period, how can a novice open a Taobao shop? Here are some tips for beginners to open a shop.
first, the analysis of the current situation
since we intend to struggle on Taobao, we need to know the current situation of the platform first, especially in April-May every year, when the platform is adjusted, and the adjustment of the platform will directly affect our store operation throughout the year. Only by following the direction of platform adjustment can we go smoothly.
before starting to operate the store, we must know the current industry situation in advance, and don't fight unprepared. This understanding and analysis process is not only a further understanding of our products, but also a process of understanding the whole market.
second, product analysis
honest management is the foundation for businessmen to stand on, excellent quality and stable supply are the foundation for us to do a good job in the store, and it is also the key consideration when we choose products. A product with excellent quality and high cost performance is the foundation of the store. Otherwise, the high return rate, customer complaint rate and bad reviews after the baby is put on the shelves will make you feel overwhelmed.
3. Analysis of buyers
1. Analysis of reasons: As a seller, we should know who our buyers are, understand the buyers' demand points for products, and provide reference for store decoration and activity planning when the store is officially operated. Starting from the concerns of mainstream people, we should determine the store owner's style, design the browsing path of product pages, and display the product problems that buyers care about and pay attention to at the forefront, so as to solve customers' purchase doubts and improve buyers' transactions.
2. Analysis angle: gender, age, occupation, consumption habits, interests, region, etc. Whether it is standard or non-standard, different buyers have different search habits. Only by understanding them can we clearly know how to operate and lay the foundation for the accurate crowd delineation of stores in the future.
4. Analysis of shops and inner pages
1. Shop style: If you want to make a good shop, you must make a good shop positioning in advance and make a good first impression of buyers when they enter the shop. A good shop decoration needs to make crowd positioning for the shop in advance, make the shop crowd refined, create a small and refined shop, and make its own style, so as to be personalized and refined, rather than popular.
2. Baby inner page: The main function of inner page is to introduce products, reflect selling points, make after-sales commitments, carry out related sales, improve conversion rate, increase page stay time and store stay time, reduce jump rate and increase customer unit price. We first rely on the promotion map to attract traffic, and the rest will rely on the Taobao baby details page to retain people, and then reach a deal.