Sales realization. This is the way that many Tik Tok players use at present. For example, recommending their own Taobao shops on Tik Tok is essentially using Tik Tok platform to drain. Let most fans turn into consumers.
Shake audio and video to advertise. Since Tik Tok is a short video app, Tik Tok is indispensable. Many people also get powder by shaking audio and video. So we can use some vibrato videos to advertise and earn money from manufacturers or businesses.
As a short video app, Tik Tok integrates shooting, editing, special effects and other functions, and users can create their own original works anytime and anywhere. Make the whole video creative. Since the launch of 20 16, it has attracted many people's attention.
Now, you can search everywhere on Baidu and Zhihu: "Tik Tok makes money", and the results are all "I make 50,000 yuan a month for video editing", "I bought a suite after playing in Tik Tok for less than half a year" and "Tik Tok's practical skills that ordinary people can learn, and it's easy to make more than 1 10,000 yuan a month". But what is the real situation? Can Tik Tok really earn tens of thousands of yuan a month easily? Oh, no, even if the word "easy" is removed, after all, earning more than 10 thousand a month can be the main business for ordinary people. Let's talk about whether it is really easy for Tik Tok to earn more than 10,000 yuan under the condition of hard work.
I will show you the official data directly. In 2020, the maximum daily life of Tik Tok users will exceed 600 million, including about 22 million Tik Tok creators with income (here, through Tik Tok), and the total annual income will exceed 465.438+700 million yuan. You might say, more than 40 billion? Sounds good, doesn't it? If I go in and have a good wave, can I at least get a piece of it?
However, there is one more data you need to know. Of the 22 million creators, only 70,000 have over 10,000 fans, accounting for only three thousandths. What is this concept? First of all, you should know that on the platform of Tik Tok, where the content is king, generally speaking, "fans are over 10,000" to start making money (I only say the general situation here, those creators who can accurately market private domain traffic and have direct products or advertisements are special cases with a very low proportion). At the same time, according to the above data, the average annual income of Tik Tok creators in 2020 is only about 1000 yuan. That is to say, at this time, you may be surprised: "The annual income is only 1000" No, no, don't forget another point. Even if the annual income is 1 000, it must be that you have successfully surpassed most Tik Tok artists and entered the top three thousandths. Want to earn more than 10 thousand, what level do you want to reach? Roughly estimated by normal distribution, it must be multiplied by at least one order of magnitude. Be optimistic, let's call it one in a thousand. In other words, you have to enter the first thousandth of Tik Tok creators to reach the level of playing Tik Tok with a monthly income of over 10,000! What is this concept? In 2020, the total number of college entrance examinations in China is about 6.5438+million, and the total number of undergraduates enrolled by Tsinghua Peking University is about 6.5438+million, which is about one thousandth, which means it is as difficult as being admitted to Tsinghua Peking University!
Now, let's look back at these overwhelming articles about Tik Tok making big money easily. The operation methods mentioned in it are very simple. Pupils can operate after reading it. If they can do it, they can easily earn more than 10 thousand yuan a month. Then, don't the people of China in the 2 1 century want the whole people to get rich, the GDP to soar and surpass Britain and the United States within two years?
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So it is ok to play Tik Tok with a monthly income of over 10,000 yuan, but it is far from as easy as you think. Those who make a lot of money are top players at the top of the pyramid. There are far more people who don't make money or lose money, but they seldom say it. Even if they did, no one would listen. So it's just a survivor bias. Lei Jun said that standing in Fengkou Mountain, pigs can fly. Well, yes, pigs can fly on the tuyere, but what most people don't know is that there are tens of millions of pigs under those flying pigs. Even if it is the general trend, if you don't have enough professional knowledge and accumulation in this field, you are speculating and want to make big money. What is the difference between that and buying lottery tickets?