In fact, the new retail is actually another way of saying the O2O e-commerce model, which can also be understood as a Chinese interpretation. O2O is online to offline. For most ordinary people in China, there is a lack of understanding of the O2O e-commerce model. After translation and interpretation, Ma Yun put forward a new retail concept that China people can easily understand.

What is the essence of new retail?

Nowadays, retail has become very complicated. First, you have to download the APP, and second, it involves logistics. In addition, if you return the goods, it is inevitable that you will sometimes call back and forth. But these are not the essence. The essence of "new retail" is:

First, from "anonymous consumption" to "registered consumption". In the past, when we went to the store to buy things, you bought 100 times, and the businessman didn't know who you were, let alone had no information about you.

Even if you buy a roll of toilet paper today, as long as you buy it online, it is registered for consumption, and it also involves delivery, involving your specific physical address, including your actual address and so on.

The most important thing is that your long-term consumption will form a consumption file, which was not available in the past. Today, there is a new relationship between buyers and sellers: that is, when buyers buy things, they are actually reporting their own information to sellers, including our own unconsciousness, such as our consumption preferences and so on. Therefore, the new retail is a kind of consumption with traces and files, which is very different from before.

Second, the choice cost is getting lower and lower. In the past, we had to shop around, which was a waste of time. Today, almost all the brands in the world are in front of us, and we can compare their brands, quality, price and so on very conveniently. In this case, the choice cost of consumers becomes very low.

Third, the cost of consumer rights protection has become very low. In the past, many of our consumers found that they were cheated after buying them, and the result was often a dumb loss? Today, if I buy a product that I am not satisfied with, I can feedback my information and give a bad review. When bad reviews form a certain amount, it is a huge negative asset for sellers, which may not be possible before.

Ma Yun put forward this idea and revealed three unverified business opportunities for the merchants!

1. If pure online merchants develop offline business, Ali will provide more convenient docking services to help merchants get online and offline.

2. Call on more offline entities to join the new Ali after the overall new retail reform and seek common development.

3. For the weak retail industry practitioners, the implementation of Ali's new retail concept can help the weak retail industry practitioners to integrate into the new Ali platform armed with the new retail concept with a lower threshold, thus helping more petty-bourgeois enterprises to obtain low-cost development opportunities!