Here is

the secret of success in doing business

What are the seven sentences of the essence of doing business?

Today, we will answer your question.

This website xiaobian answers:

Article 1: Discover business opportunities from news

Be good at finding business opportunities in all kinds of news, and be good at judging the rotation of business opportunities with upstream and downstream thinking, especially news broadcast, which is the best barometer of China's business.

Article 2: The contract is only a legal remedy as a last resort, and you should not take any benefits that you have not obtained too seriously.

You should not take any verbal promises or even any benefits agreed in the contract too seriously before the other party has fulfilled them. Before the money arrives, you must urge the other party to fulfill their promises in strict accordance with the agreement and never let appearances confuse you. Contract is more of a legal means when the other party cheats, and the others are not very useful.

article 3: the premise of doing business is whether you can afford to lose

before starting any business, you need to think about whether you can afford to lose if the business fails. If you are sure that you can afford to lose, then let go. If you lose, it will greatly affect your present life, then you should let go and not do it.

article 4: any business needs to be done gradually, and remember to invest fully from the beginning.

any business needs to be tested at the beginning, and only a pilot and feasible business can be invested heavily. The country's reform and opening up began in Shenzhen, and it was successful, and then it was promoted to the whole country. The same is true for individuals. No matter how promising your business looks, don't invest all your cards at the beginning, or you will be doomed.

article 5: there is no size in business

there is no size in business. as long as you can do it to the extreme, you can make a lot of money if you succeed. Zhejiang's unique family-style workshops have produced almost all the world's small commodities, many of which are daily necessities that others despise, but Zhejiang people can do it to the extreme and achieve the world.

Article 6: The experience of failure is often more valuable than the experience of success

There are many similarities in success, but the failures are different. Don't envy and imitate others' success, but learn from others' failures, which is more worthy of warning yourself and improving yourself.

article 7: learn to decentralize and only do the most important things

when the business develops to a certain extent, you must learn to decentralize and find talented people who can complement your shortcomings. People who only do what they are good at, what is important, and do everything by themselves are doomed to be unable to focus on strategy and direction.

1. A good environment is a blast furnace. When you go out, you will encounter challenges, you will encounter rejection, and there will be cold water. Although you are still like 721-degree red-hot charcoal at first, you will gradually cool down when you meet cold water. Only when your inner strength turns you into a blast furnace, will you slowly heat up to 111 degrees, 211 degrees, 311 degrees, 511 degrees, and finally reach even 751 degrees of fiery charcoal. How should you do this? As soon as you meet these challenges and feel depressed, you should immediately say "IAM_IRE" in your heart. You have sacrificed yourself and illuminated others. If you want to be praised, you should praise others. If you want to be encouraged, you should encourage others. If you want to be helped, you should help others. 2. The most important thing is to form a habit and act immediately. Moved is followed by action. A little is better than nothing, and doing it late is better than doing it at all. 3, to develop the habit of exercise, to develop the habit of getting up early. Exercise can inspire infinite charm and make a person feel very confident. So I want to keep myself in a state of continuous exercise. Let yourself get up in the morning and be at the peak. In many cases, the more civilized, the more decadent life. Look at Wang Yongqing, the god of management in Taiwan Province. Although he is 86 years old, he still gets up at 5: 31 every day and runs 5111 meters. He has been insisting for many years. Vigor-power. Energy is charm, and it is extraordinary. Get up early, don't make excuses for yourself, why I didn't have enough rest, I was so tired yesterday, and so on. 4. It is not enough to just know, the key is to keep training. Training is education, and practice is practice. 5, the school does not teach two things, one is not to teach love, how to find a good wife and how to marry a good husband. Second, the school does not teach how to integrate into the society. The education given by the school is that the pursuit of money means evil, people die for wealth, birds die for food, and wealth is the root of all evil. 6. The difference between winners and losers lies in time management and the method of using time. 7. You can control your own destiny! Make up your mind to live the life you want. Know your purpose in life. You need to have your own dreams. How can we do a good job in sales? There are two aspects here: first, how to do a good job in sales as an enterprise, with so many leaders here, I dare not talk about this issue. The second is how sales staff do a good job in sales. Today, as a grassroots salesperson, I will discuss with you how our salespeople should do a good job in sales from the perspective of salesmen. Edison once said: "There is no real genius in the world, and the so-called genius is 99% sweat +1% inspiration"; Yuan Yiping, the famous god of sales promotion, also said: "The success of sales is 99% effort +1% skill"; Joe Girard also said: "The success of sales is 99% diligence +1% luck". Undeniably, they are all successful people, so all their words are reasonable. From these three sentences, we can see that any success comes at a price and requires us to pay a lot, and inspiration, skill and luck are also indispensable factors for success. Think about it and we can get the following formula: sales success = diligence+inspiration+skill+luck. Then how to do a good job in sales has the answer: first: diligence. If you want to do a good job in sales, you must first be diligent, which is also a necessary quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who spends all day with customers must be higher than that of a sales genius who stays in the office all day". This sentence is very well said, "Diligence can make up for it"! Diligence is reflected in the following aspects: First, study hard and constantly improve and enrich yourself. 1. Learn the knowledge of the products you sell, the knowledge of the industry and the knowledge of similar products. In this way, we can know ourselves and ourselves, and then we can appear in front of our customers as a "professional" salesperson and win their dependence. Because we also have the feeling that when we go shopping, or when others recommend products to us, if the other person is ignorant or has a little knowledge, there is no doubt that we will discount the impression of what we want to buy and this person. When we go to see a doctor, we all like to go to an "expert clinic" because it is reassuring. Now the advertisements are also: China mobile communication expert, Jiu Muwang trousers expert and Fangtai kitchen expert. Our customers are the same. They want a "professional" salesperson standing in front of them, so that they will accept us as a person and our company and products. 2. Learn and accept other knowledge outside the industry. Just like literature and art, sports, politics and so on, we should constantly learn. For example, how the Houston Rockets in NBA won or lost recently, the performance of Yao Ming, the status of the six superstars of Real Madrid, whether Pele joined Real Madrid, etc. These are all materials for chatting with customers. There are so many things to talk about at work, you are not bothered by him. The work will be finished in a few minutes. What should we do when we are finished? We can't be ice-cold. We can talk to him about whatever he likes. 3. Learn management knowledge. This is self-improvement, and we can't always stop at the current level. You should manage the customers in this market. What is the customer? It is our God. To put it another way, they all work for us. If they are well managed, give us more serum and our sales performance will go up. Second, frequent visits. Must have the spirit of hard work. Business people are "copper heads, iron mouths, rubber bellies and scud". 1. "Tongtou" often hits the wall, and is not afraid of touching it, but dares to touch it again. 2. "Iron Mouth" dares to speak and will speak. Speaking is not the same as speaking. Being able to say means that this person likes to talk and talk endlessly; But knowing how to speak means speaking with little content and getting to the point, so we should dare to speak and speak at the same time. 3. "Rubber belly" is often ridiculed and indignant, so learn to be tolerant and self-regulated. Needless to say, "Scud" is the "Leg Diligence" in Liuqin. And act quickly. If the customer has a problem and calls you, you must arrive at the first time as quickly as possible, and we will knock before he puts down the phone. The advantage of frequent visits is to keep a good relationship with customers, so that he won't forget you if he doesn't go in a few days. Even if you can't go in person, call him to deepen his impression of you. In addition, we should arrange the itinerary to achieve how to save time and effort and improve work efficiency. Third, use your head diligently. It is to think hard, encounter difficult problems, think carefully about what the root causes of the problems are, and then formulate solutions based on evidence. There are often some illusions in sales work: sometimes the customer looks very good and refreshing, which makes you walk away in a good mood, but you wait and there is no news. Sometimes the surface is very unfriendly to us and even drives us out, so we may be afraid to visit again. This is because we don't know what the reason is, so we must calm down and think calmly so as not to be misled. Fourth, diligent communication. People often say that "the authorities are fascinated", so we should often communicate with leaders and colleagues about our own market problems. Other people's markets may also exist, and understand how they solve them. Maybe after the guidance of leaders and colleagues, you will suddenly realize and find a solution to the problem, which will improve. Fifth, sum up diligently. Only by summing up can we improve. Whether it is success or failure, its experiences and lessons are worth summing up. Successful experiences can be transplanted, and the lessons of failure will not make us repeat the same mistakes. Second: inspiration. What is the inspiration? Inspiration is creativity and innovation. If you want to do a good job in sales, you can't stick to the rules. You need to break the traditional sales ideas and change your way of thinking to face the market. Inspiration can be said to be everywhere. 1. When talking with customers about purchasing goods, it was blocked. Suddenly, I learned that the customer was ill or that my relatives and family members were ill, and I was inspired. I went to buy something to express my condolences, which could break the deadlock. The customer's refusal at the beginning may change his attitude to purchase goods. 2. Product lead-in period: When the promotion is blocked, I suddenly learn that other manufacturers are holding a press conference. The inspiration came, so we might as well hold a press conference. 3. When I was shopping, I saw that the shoe seller had a shoe holder. The inspiration came. Call the epidemic prevention station and tell them that they were bitten by a dog. Do you have serum? As soon as they hear that someone wants to buy it, they may buy it. Third: skills. What are the skills? Is the method, and sales skills throughout the whole process. We face a wide variety of customers, and we must adhere to one principle: first, we will do what we like; The second is to rescue Zhao from Wei; The third is soft grinding and hard foaming. There are three main stages in the process of communicating with customers: first, before visiting: 1. Make a good plan before visiting. The advantage is that only when you have a plan can you have a coping strategy in the interview, because sometimes the improvisation strategy on the spot is very successful. Only by thinking about the possible obstacles in advance and preparing the elimination plan in advance can we reduce the communication obstacles. If you think carefully in advance, you can scale freely when you change on the spot, so as not to panic. With adequate preparation, self-confidence will be enhanced and psychological stability will be relatively stable. 2. The content of the previous plan. Determine the best visiting time. If you are going to invite customers to dinner, you'd better arrive about half an hour before work. If you don't want to invite them to dinner, you'd better go early and come back early. Set the goal of this visit. What kind of purpose do you want to achieve through this visit, whether to enhance emotional communication or to promote customers to purchase goods? Predict possible problems and solutions. Prepare the relevant information. Remember whether there are any problems left over from the past and solve them this time. During the visit: 1. Look at our sales behavior from the customer's point of view. If we look at it from the standpoint of salespeople, the purpose of our visit is to promote products, while from the perspective of customers, we regard customers as "targets of attack". 2. The purpose of the visit focuses on communicating interests with customers. Don't just introduce the product itself, but focus on the benefits brought to customers. In this way, customers will greatly increase their psychological acceptance, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers. 3. Different customer needs are different. Every customer's situation is different, and their needs and expectations are naturally different, so we should collect information, investigate and understand their needs before visiting, and then prescribe the right medicine. Let's introduce the "FAB" rule in communication. When using this rule, FFewtureAAdvantageBBentfit should remember that only by clearly pointing out the benefits can we impress customers. From the standpoint of selling products, it is easy for us to think that customers must care about the characteristics of the products, and always try their best to tell the characteristics of the products one by one to convince customers. In fact, the interests of the products are what customers care about, so remember that when applying this rule, F and A can be omitted, but B can never be omitted, otherwise it will not impress customers. Third, after the visit: 1. Be sure to do a post-visit analysis. Take some time to do it, compare the results after the visit with the pre-visit plan, and see which goals have been achieved and which goals have not been achieved. Analyze the reasons for not achieving the goal and how to achieve it. From the customer's point of view, rethink the feelings when visiting, and what is not good enough. Analyze whether your attitude and behavior during the visit have contributed to customers. Think further, in order to be more effective, where we need better improvement. 2. Take improvement measures. It is not enough to do analysis. We should actively take improvement measures and improve our own defects and weaknesses in order to better improve our business acumen. Business acumen is an insight into market opportunities from phenomena and an accurate judgment of market development trends and trends. Generally speaking, it is the vision and ability to discover business opportunities and the action force to grasp business opportunities in time. Business acumen is an accumulation of experience, observation and judgment. Any businessman and entrepreneur is a business-minded person, and the success of business depends on the entrepreneur's vision and intuition. 2, how to find business opportunities, seize business opportunities for entrepreneurs, to succeed, the first thing is to be good at finding business opportunities, business opportunities can be regarded as real entrepreneurial projects. The kind of project that others have already started is not called business opportunity. For example, seeing others selling color TV sets makes a lot of money, and opening a shop to sell color TV sets is not a business opportunity, but only a follow-up, which can easily lead to fierce competition and excess. The overcapacity we often talk about now is actually caused by rushing to follow the trend. Businessmen and entrepreneurs must be social activists, with many friends and extensive social relations. They have an idea, they will do it right away, and they will not look around and look back. Don't make business a charity. Don't make business a charity. As long as you don't violate the law and discipline, you must seize business opportunities by hook or by crook. Soft-hearted people, kind people and upright people don't start a business while it's early. Look for business opportunities from the international situation and national macroeconomic policies. Quick response and quick action, business opportunities are fleeting, and whoever is preconceived will be the first to be strong. Therefore, entrepreneurs should always be on high alert, and once they find the purpose,