For the store group, the first thing we think of is a treasure. After all, it is the main battlefield of the first wave of gold diggers. However, with the spread of the model, a treasure store group makes less and less money, and many people begin to set their eyes on the novice platform.

Three years ago, Taobao and JD.COM were very mature. At that time, no one believed that any e-commerce company could stand side by side with them or even surpass them. However, in the past three years, along with the well-known advertisement "Shopping APP used by 311 million people", Pinduoduo appeared and became the third largest e-commerce platform in China. At present, its market value has surpassed that of JD.COM. I came into contact with Pinduoduo stores in April. At that time, I was doing the WeChat group taobao guest, but I didn't do it because of my late admission, so I was always looking for new projects. ?

tell me about my current situation!

Pinduoduo Store Group Project has 111 stores and 12 employees, with a gross profit of 15W at the peak. Since 11 employees from the media, they are now doing two pieces: 111 numbering and big fish handling. ?

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Necessary tools for Pinduoduo stores

Then, let's talk about the current situation in Pinduoduo. Now, the entry threshold has been improved a lot. In the past, a business license can open unlimited stores, and personal ID cards can open more than a dozen.

At present, a company can only open five stores and an individual can only open two. I don't know if the newly opened stores will restrict the flow. The traffic of the old stores opened in the past has dropped recently, and the volume has dropped. It is normal because Pinduoduo has been rectified after listing, and it is expected to pick up after the rectification period.

Although it is declining, this project can still be done now, and there is still a daily income of 211 stores. As for how to open more stores, there is no shortcut, just find more business licenses and multiple ID cards. ?

The next step is the specific operation of Pinduoduo's point group. First of all, register the store (I won't talk about how to register here, just follow the official registration process step by step, which can generally pass)

According to my own situation, if I operate it by one person, there will be 11 stores, with 1W working capital (working capital means that after the customer places an order in our store, we will go to the last store to purchase, and Pinduoduo will automatically confirm the receipt in 15 days. If the buyer doesn't confirm the receipt, If you recruit employees, one employee will go to 11 stores.

then there is the software, three softwares: ① the software for loading goods. ② Customer service software. (3) software for buying goods.

I use the micro-spell wizard for loading software, the housekeeper for customer service software, and the breeze purchasing assistant for buying software. There are many similar softwares on the market, so you can find the ones that suit you. I just take out my own ones for reference.

I won't talk about the usage of the software in detail here. Please ask the software vendor for a tutorial directly for the usage of the software. The above is the preparation work.

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Skills of loading goods in a store group

To be a store group, the most important thing is to load goods and distribute goods in large quantities, so as to touch the transformation brought by free traffic.

in the early stage, we distributed goods in large quantities, and insisted on loading goods every day. It is recommended to collect peers when loading goods. The advantage of collecting peers is that they can collect from other platforms and pass them to stores, which has helped us filter out some risks and avoid collecting illegal goods.

Method of finding peers: Go to Taobao to search for keywords under your main category, select the products with high sales volume from the searched products, copy the whole title, and then search for the title you copied in Pinduoduo.

Because the goods collected by peers are basically goods with high sales volume in Taobao, you can see the quantity and sales volume of goods in the store by clicking on the goods details page of Pinduoduo. If the number of goods in the store is more than 1,111 pieces, it is basically peers.

Here, we suggest that you choose software that can be collected by the whole store, so that you can collect goods with high sales volume in your peers. We suggest that you don't raise the price too high.

because our peers have already offered a round of prices when they collected them from Taobao, on the contrary, we can lower their prices a little bit in the early stage, because what we want in the early stage is sales volume, and then we will raise prices after the quantity and quantity of goods are all up. How to raise them later depends on ourselves.

finally, talk about the skills of finding goods. Because we collect peers, more than 91% of their supply is in Taobao.

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Transaction flow

If someone places an order in a store successfully, copy this title, search in Taobao, compare prices, card prices, and search from low to high. While pursuing profit maximization, we should also look at sales reviews to avoid finding peers in Taobao stores.

if the search title can't be found, you can take a screenshot of the product picture and search for the product through Taobao.

If I have a lot of orders for a certain product in my Pinduoduo store, I can negotiate with Taobao sellers to get a discount, which is usually given. I have a Taobao seller here who can give me a discount to 5 yuan.

Actually, it's three points to be a Pinduoduo store group: loading, pre-sales customer service, finding goods and after-sales customer service. I won't say much about the details of customer service here.

in fact, those who do projects are divided into two projects and executed in eight points. Those who can make the project bigger and stronger are people with very strong execution.

what you really do well is to operate directly first, and then solve the problem yourself. If you can't solve it yourself, go to Baidu, and if Baidu can't solve it again, ask the tutor with the project, so that the tutor will be willing to answer the questions you ask and be more willing to take you.