This is the method that many copywriters will use now. When a hot spot is exposed, there will be countless soft articles. Combining hot spots is because there is something to watch. Compared with withered and pale words, it can bring freshness to readers, and at the same time, it can also drive many hot topics, so that products can take advantage of the situation to go public. For example, the hot topic of "South China Sea Arbitration", many people first think of "patriotism", so thousands of people will talk about patriotism with the help of patriotic topics. A mango merchant promoted mango with the help of topics, which improved the brand awareness for a time. Of course, it is not completely reliable to do soft text marketing only by hot spots, because more materials should come from life, and the authenticity of life is far greater than the fiery hype on the Internet. Only by grounding the topic of life can we win the trust of readers. So high-quality soft materials are far away from life.
Second, writers of different levels have different writing methods.
The most important thing to do soft text marketing is to study SEO deeply and then form your own unique point of view. You can organize it into one professional article after another according to your own unique opinions. This can not only consolidate the professional level, but also write the articles that readers want in the most acceptable way on the basis of their own understanding and digestion. Of course, this is for people who have deep research on SEO. For beginners who have just come into contact, they should also read more, learn more, summarize more and collect more, and form their own style on the basis of predecessors' summary.
Third, learn from the experience and cases shared by the industry.
Many friends who run SEO will do some small experiments and then share the results of these experiments with everyone. Like ZAC, the author of "SEO Practical Password" (posted once a day), he basically writes his own experience summary skills. Through his sharing and thinking, I can make myself take fewer detours on the road of creation.
Fourth, comment or discuss other people's articles.
Usually many articles that combine hot spots are the same. At this time, you can summarize other people's articles and then list your own opinions. Many unknown writers wrote some critical articles in response to what everyone said, plus the operation of writing online sailors. It soon spread on the internet, so many online celebrities were born.
A good soft text marketing expert collects information all the time. Of course, we are not writers, and our soft articles are more or less selling, but we should put aside the advertisements from the readers' point of view and consider whether this article is valuable or not, and whether readers can read the whole article smoothly or benefit from it.