After I was in naked resignation, I opened a post office in the community, and then I turned around in about half a month. It was discovered that the original post station was not transferred to make money quickly. Let me analyze the advantages and disadvantages of opening a post station in detail.
Premise assumption:
First, the number of express parcels is increasing;
Second, there is an upper limit on the number of deliveries made by couriers every day.
Advantages of the station:
First, the data is growing rapidly.
Because there is an upper limit on the daily delivery capacity of couriers, couriers are willing to put them at the post station in order to send more packages. Then, with the increasing number of parcels, the data of inbound parcels in the station grows rapidly, and the data growth curve is very beautiful. The post station I opened started from 0, 13 days broke 400 tickets.
Second, the margin of safety for opening a post station is very high.
Security is embodied in two parts:
Small investment: Now open a courier station, the storage and storage system on the market are basically free, and the necessary hard investment mainly includes: rent, water and electricity, monitoring, shelves and so on. Rent a rough house to open a courier station, and the initial investment is almost1w.
Low cost of station maintenance: When I say station maintenance, I mean hiring people to run the station. The general station charge is about 50 cents. If the rent is 2000 yuan/month and the labor is 4000 yuan/month, 400 votes is the break-even point. In other words, as long as the number of tickets dispatched at the station reaches 400, the income from dispatching can knock out the rent and labor costs. Even if it can't be transferred temporarily, there will be no loss in going on business. As I said before, in the context that the number of packages is only increasing, the package data is growing rapidly, and the break-even point is easy to reach.
Third, as the traffic entrance of the community, it is good to tell stories.
Some people say that with the help of the traffic entrance of the station, you can sell fresh food, do community group buying, and have other offline life services.
Yes, but according to practical experience, if you calculate the labor cost, you will find that the above business model is not so attractive.
When opening a post station, the upper limit of a person's daily delivery is almost 500 votes, which takes up most of the time. If everything is normal and nothing happens, the most time-consuming thing is the dispute or mistake during the peak period. The time of investigation varies from person to person, but it will definitely lead to the jam of the station staff. So it takes at least two people to open a post station with more than 400 tickets.
If you need to cooperate with other life services, you may need to increase manpower. The problem is that it costs 4,000 yuan/month to add one person, and it may take about 260 bags a day to ensure that the safety margin of station operation will not decrease.
However, even if you don't do other business models and only do express delivery, the story of the station is very strong. Because the status of the traffic portal is real, when transferring, you only need to explain the role of the traffic portal of the post station and guide the next family to do the "post+"mode, and it is easy for the next family to understand and accept your story without too much introduction.
The disadvantages of opening a post office:
First, the site selection is difficult.
There are two difficulties in site selection:
1. Now most mature communities basically have post stations. If we want to open another one in a mature community, it will inevitably lead to vicious competition and make the already meager profits worse. If you avoid the residential areas that have already started, then you should look for sub-new residential areas with low occupancy rate of about 20%, but such residential areas generally take 3-6 months to reach the occupancy rate.
2. The cost of choosing a house or garage is low, but because it is difficult to "change from living to business", it faces certain industrial and commercial risks, unless it is in some communities where industry and commerce do not check very much, such as resettlement houses. If you choose a street shop, then the operating cost will go up again.
Second, the risk of compensation for lost parts.
The basic income of the post office mainly includes delivery and mailing. Dispatching income is characterized by thin and stable profits; Postal income is characterized by high profits and instability.
The following is mainly to send one, and the income from sending one is almost fifty cents. Once a piece is lost after warehousing, the amount of compensation depends on the value of the parcel, which is somewhat similar to "selling cabbage and selling white powder to make money".
Third, the competition in post stations is fierce.
The development of terminal logistics follows the process of "separation-combination-separation".
1. minute: At first, each courier company only sent its own pieces through its own outlets, and only sent its own pieces. At that time, although there were many parcels, the delivery fee was also high.
2. Together: Around 20 16, the rookie station began to integrate various couriers. A site can visit multiple couriers. Under the limitation of delivery capacity, the courier is also willing to put the courier in the station. After all, who doesn't want to leave the station like taking out the garbage, compared with a family calling for takeout?
3. Key points: Express delivery companies (including some third-party brands) have also started to set up their own post offices, such as Rabbit Hi Supermarket in Zhongtong, Mama Post Office in Tong Yuan, Dayun Express Supermarket in Dayun, Baishi Neighborhood and Kuaibao Post Office, etc. At this time, the post offices of express delivery companies have also started to access other express delivery companies. Some couriers simply set up their own courier stations because they pull goods directly from outlets, which is equivalent to delivering goods directly from outlets.
In the past, a village opened a rookie station, and it was impossible to open a second one. But now, the signs of stations are everywhere, and each station can't restrain other brands' stations, so it can't form regional protection, which may lead to two or three stations in a village. In this case, the price war is inevitable.
If you open a post station, the transfer fee is generally 6-7 times the monthly income, and it will be recovered in almost half a year. Because the story of the post station is very strong, the people who took over are in an endless stream, and the successful transfer is equivalent to overdrawing the operating income for half a year in advance.
Important note: At present, you don't need a business license to open a postal station in your residence, but you must have a terminal branch registration certificate, otherwise the transfer will be unlicensed and will easily lead to legal disputes.
I've heard many names of bars, and what I said is true.
My original intention is not to raise or lower any thing or pattern, but to throw out some of my ideas. You can refute it at will, just hoping to give a clear and definite reason. If you just say the conclusion of personal attacks such as "you are XXXX", you can only make yourself angry by swearing back and forth, which is unnecessary for others and yourself.
In addition, people who lack reading comprehension think that I "only opened a post station for half a month." Correct me, I have been in business for 4 years, but the last post office has been open for half a month. I hope to read it carefully.
And I think the conclusion of thinking has nothing to do with the long opening time, but it has a lot to do with reading comprehension.