1, gift sharing. On-site gifts are divided into free gifts and paid gifts. Most of the gifts with cooling discs on the live broadcast platform are free, and the paid gifts need to be purchased by users in RMB. After delivery, the anchor and the platform are divided.

2. Consumption function income. Functions such as entrance special effects and platform VIP require user consumption, and the live broadcast platform does not participate in anchor sharing.

3. Advertising revenue. Various banners, pop-up windows, mobile startup pages, advertising spaces, etc. It can also increase the income of the anchor.

4. E-commerce revenue. The anchor cooperates with major official flagship stores, sells goods with goods, and earns commission to make money.