A person should be like a team, and the team should be like a person. Online customer service, soft writer, bidding specialist, web page production and delivery personnel, which should have been a team's business, turned out to be done by one person.
Second, optimization.
1, the working principle of search engine spiders
Search engine spiders find web pages through link addresses. The names of search engine spiders vary with different search engines. Then its principle is to grab the content of the web page from an initial link, and at the same time collect the links on the web page, take these links as the address of the next link to be grabbed, and so on until a certain stop condition is reached. The setting of stop conditions is usually based on time or quantity, and the crawling of web spiders can be limited by the number of links.
2. Internal optimization
(1) Meta tag optimization: such as optimization of title, keywords, description, etc.
(2) Internal link optimization, including related links (Tag tags), anchor text links, navigation links and picture links;
(3) website content update: keep the site updated every day (mainly articles, etc.). );
(4) code compression improvement: for example, the uniqueness of the homepage of the website, the link from the pages in the website to the homepage, 30 1, 404 and other improvements.
3. External optimization
(1) External link categories: blog, forum, B2B, news, classified information, post bar, question and answer, encyclopedia, community, space, WeChat, Weibo and other related information networks. Try to keep the diversity of links.
(2) External chain construction: a certain number of external chains are added every day, so that the keyword ranking is steadily improved.
(3) Friendship link exchange: exchange friendship links with some websites with high relevance and good overall quality to consolidate and stabilize keyword ranking.
Step 4 label
& lttitle & gt this is the title.
& lt Keywords & gt Here are the keywords.
& lt Description & gt The following is a description.
5. Link structure
The second structural form of network structure: link structure, also called logical structure, is a network diagram with links formed by internal links of websites. A reasonable link structure is usually a tree structure.
6, keyword selection
Use the keyword tool in baidu promotion's assistant to choose words suitable for promotion;
Do research and choose keywords;
Select keywords by viewing statistical logs;
Long tail keywords;
Keywords appear in URL (English);
Keyword (1-3) appears in the webpage title.
Third, pay attention
1, reduced
When writing code, we should simplify the format of the code as much as possible, and avoid using multiple applications, which leads to too deep path level and is very unfriendly to search engines to crawl web pages.
2. Negative factors
The server is often unresponsive; Highly repetitive with what Google already contains; Link to low-quality or junk websites; Many pages of the website have duplicate META tags.