the choice of field not only means how to go from the media, but also how to realize it, which is the first step for you to start from the media.

By personal media, I mean doing it all by myself, and then making money without touching the Internet.

For example, if you work in Wechat business, you may have other plans to work from the media, and that way may be different.

ok, you are going to be from the media.

Take the first step and prepare for the time

The first thing is to analyze your own situation.

when do you have time every day? Of course, usually after work.

how much time can you squeeze out every day to do self-media? Really, don't expect to spend half an hour every day to do a good job from the media. It's impossible. Personally, I think it will take at least two hours If you're not ready for this, don't do it.

When you are ready, start doing it at once. Don't put it off. Don't say that you will wait until tomorrow. This delay may be a lifetime.

Then you may need to find some information about the domain and platform.

Start the second step, and determine the domain

You should know a little bit about the situation, and before we make or even register an account, we should consider a problem, that is, how to choose the domain!

It's easy to read online information, but it's hard to find it when you do it yourself. I have no idea where to start.

1. The most commonly used method is to find the answer on yourself first.

For example, do you have any special skills and hobbies?

For example, if you are good at drawing, you can share some contents related to drawing. For example, if you sing well, you can share some contents related to singing. For example, if you like traveling, you can share your travel experience. If you like cooking, you can share some contents related to cooking.

here's a problem. I'm not necessarily good at what I'm interested in, so I have to learn by doing.

For example, if you are interested in drawing, but you can't draw yourself, then you can choose what you don't need to draw directly, and you can do some sharing types, such as sharing useful painting tools, sharing painting appreciation and sharing various interesting painting methods.

Of course, don't forget to study, so as to ensure that you have something to export for a long time.

there is another thing to be reminded, such as good voice, high face value and good clothes, which are also considered specialties.

needless to say, if you have a high face value, you can choose a short video from the media. If your clothes are good, you can share your own experience. If your voice is good, you can make audio from the media! You don't even need to create content. There are many accounts that read stories in the Himalayas, and you can also gain a large number of fans.

second, what should I do if I feel that I have neither a good field nor a favorite field?

then we can do the popular field, which is the common field that everyone can do. For example, emotional field, parenting field, pet field, food field, VLOG, workplace experience, funny field, film field, music field, entertainment field and so on.

These are things that we usually come into contact with, so you will know something more or less, and the user groups are very wide.

just choose one that is relatively easy to do, or one that is relatively interested and good at.

Of course, these are all big fields, and we can try to divide them into more detailed fields when we do it, so as to accurately target our users.

No matter what field you do, you must remember: vertical deep ploughing!

Start the third step and determine the content form

Three forms of content creation

To start a business from the media is to rely on content. At present, there are three types of content: interest-oriented, knowledge-based and skill-based content.

1. Interest-oriented content: copy the personalized expression of the content that the public is interested in. This kind of content is highly read and absorbs powder very quickly, but it is really not as good as mixing WeChat groups to grab red packets to expect advertising revenue from the media platform. What we need is not to write a million+explosive articles, but to bring millions+sales of content.

2. Knowledge content: Wu Xiaobo, Liang Hongda, Gao Xiaosong and other knowledge-based online celebrity can only earn money if they have the ability to realize cash. Without the continuous and stable valuable content, knowledge-based content will be realized quickly. Luo Pang is a smart person who knows how to quickly realize and constantly adjust!

3. Skill content is the solution, which is to find out the essential reason by analyzing the problem and solve the problem through the specialty. It is the methodology of platform, tools and people! This kind of truly valuable skill content is the concrete systematic solution from thinking mode to implementation, similar to Taobao University and Lakeside College.

Take the game field as an example, it is also divided into game video sharing, game introduction, game information and game explanation. Of course, you can mix them together and output them. We only say that the more vertical the field is, the more accurate the fans are.

Most fields can be divided into pure sharing, dry knowledge and practical skills.

what kind of creation you choose is still based on your own situation.

determine the field, determine the target user group, and determine the content form, then our content style is almost clear.

Content style is an attitude and feeling that you give people as a whole, such as humorous, serious, playful and lovely. There is no right or wrong, only suitable.

Start the fourth step, and determine the main platforms

The following are for reference:

Today's headlines are suitable for agriculture, rural areas, food, entertainment, emotion, tourism and technology;

Big Fish is suitable for society, sports, emotion and science;

Baijiahao is suitable for pets, agriculture, rural areas and tourism;

Penguin is suitable for games, technology, emotion and science!

WeChat official account is more suitable for the emotional field.

really, really, each platform's preference for content is different. When we have determined our field, we must choose the platform that is most suitable for our field.

You can go to various platforms to see how your peers in this field are doing as a whole. Pay attention to the whole. If only a few people are doing well and most of them are not, it is difficult to estimate. If only a few do well and most of them are in the middle, that's not bad. In addition, if there are fewer peers, but some of them are doing well, it may be a good development opportunity and the competition may be less.

There's a point here. If you plan to go to WeChat official account, you'd better operate several other platforms to assist drainage. Because WeChat official account is closed, if you run WeChat official account without any foundation, it will be very, very slow to increase your salary.

after choosing the main platform, you can also choose two or three platforms to operate together. It is always more likely to walk on multiple legs. Of course, if you have the energy, you can run more platforms at the same time.

well, this is almost all the preparatory work! The next step is to register your account. After thinking so much, you must implement it and register your account immediately, but don't delay.

When you start working as a self-media, don't feel scared because you don't know anything, or always worry about anxiety.

1. If you have time, you can look at your peers' accounts, including what fields you choose, what content creation forms you choose, and what platforms you choose, and you can refer to your peers' situation.

2. It's better to do it yourself than to see what others have said 11,111 times. What others have said may not be correct, and what others have said may not be applicable to you. Only by doing it yourself will you know what your problems are and whether you can do it or not. For example, what I said above may not be completely correct for you.

3. Learn more, think more and summarize more. If you keep learning, you can do it smoothly and better. If you encounter problems, try to find the answers yourself. Of course, you can find a teacher or something, if you can find an excellent mentor. Analyze your own data and find some tricks.

4. Last but not least, it is also a problem of rotten streets, and it is also a crucial problem, that is, persistence. The early stage is bound to be uncomfortable, and there will be hope if you persist!

how to start doing self-media

1. Make sure you have enough time every day, and be ready to spend some time doing self-media every day

2. Don't think too much, just do it, and determine your own field

3. Determine the content expression form according to the field or yourself

4. Choose the platform that is most interested in your own field

That's all for the original sharing.