the evolution of business times: production era, product era, distribution era, online sales era, business alliance era, sharing era and community era. The times are changing, so is business. At first, it was the production era. Because of the low productivity, almost all factories can make a sum of money. In the Internet era, uploading to online stores is more profitable than running outside. Today's age has reached the age of community. If you stay in the previous thinking, you will lose a lot of wealth. Grasshopper summed up the six steps in the era of community marketing for your reference. 1. Fish Pond What is a fish pond? Generally speaking, it is your customer pool, and fish ponds can also be divided into two types, one is someone else's fish pond, and the other is your own fish pond. We can put bait in other people's fish ponds to catch customers. How to put bait can be seen in the article about community bait learned by grasshoppers before. Self-built fish ponds will take a lot of energy, and it is generally recommended to combine the two. 2. Trust is very important in the era of community marketing. In fact, trust is already very important in the Internet era. In the Internet era, everyone borrows the trust of the group platform, but in the community, this trust needs to be established by ourselves. It is found that many traditional business owners keep posting promotional advertisements in the group after establishing the community, and the result is not particularly satisfactory, which leads to abandoning the concept of community marketing. This kind of community actually does not belong to the community, it is just a group. In fact, the essence of business is inseparable from trust, and this trust is the trust between people or between people and brands. But trust is only between people in the community. We compare the community to a regional crowd. Suppose you distribute leaflets among these strangers, your effect is actually not obvious, because others don't trust you. So trust is the basis of the deal. 3. With the trust in the transaction, the later transaction is natural. Ma Yun, the founder of Alibaba, once said that starting a business is not just about making money, but about how to help others. Only if you help others, then your wealth is immeasurable. If you only want to make money from others, then your wealth will continue to be consumed, helping others solve problems, and it is natural for you to make a deal. 4, the service has a deal, then you can't ignore the service, the service is not done well, and your trust will be reduced from consumers. Just like the relationship between you and your friends, your friends often fool you, and you will lose trust in them. If your service in the community is not good, then the group members will leave accordingly. Don't blame the society for being too realistic. 5. Repurchase As a businessman, chasing sales is indispensable, unless the business you are doing is a one-time transaction, and the money disappears after fishing. Enterprises that want to be long-term hope that the repurchase rate of customers will increase. There are many factors in the community that can make consumers buy again, such as product quality, service attitude, marketing model and so on. 6. The fission Internet community marketing model needs constant fission. People in our community circle will joke that there is no fission and no community concept. After all, the initial popularity of community marketing model was due to fission effect. For example, an e-commerce platform is listed through this fission marketing, so we don't advertise here. I believe everyone knows this e-commerce platform.