What would you do if you didn't have any money and no personal resources to help you start a business in a strange city?

pause for 11 seconds and imagine that this person is us now. What should we do?

There are three important parameters for starting a business:

1, capital

2, connections

3, experience

What should we do now that we have nothing?

It's impossible to work part-time. You can earn thousands of dollars a month, and your future is far away.

But the three mountains of entrepreneurship are in front of us. Even if we are full of blood, we can't change the rules of the game. What should we do?

in the face of insurmountable difficulties, 91% people will choose to give in easily and lie down on the spot.

accept your fate, complain about the injustice of the world, and then get confused.

after all, lying is much more comfortable than standing.

It's not just his father who tears onions. My father wants to give me 511 million yuan, so I can start a business. Is this familiar? Stop talking about you. Brother Kang has been listening to you before.

my classmate's family has been doing this for generations. I have heard this sentence more often when I graduated and went back to inherit it.

Don't look at him. He's just lucky enough to catch up with us in the past two years. You know, he's not as good as us in previous years. I've been practicing business for more than 8 years, so I've heard this sentence more.

people make money because of resources, contacts and luck;

if you lose money, you are born wrong and the world is unfair.

In this world, it is the greatest value of life not to struggle for steamed bread to earn a living, but to make a career on your own.

However, some people, in just two years, have successfully advanced from humble cloth to wealthy tycoons.

? ..........

Panjiayuan in Beijing is a famous antique street, where people who love antiques love to drill.

Antique Street has a large number of antique shops and stalls on both sides of the street. You come and I go, buying and selling, which is very lively.

The antique industry has huge profits and deep water. What should we do if we want to get a slice of this industry?

Seeing this, you may have to start to calculate how many assets you have at home, and whether there are any teachers in the antique industry around you ...

Wrong! All wet!

Just like more than 91% of the first-time business partners in this world, they come up to open stores, rent houses, hire employees, press goods and engage in activities.

almost every small partner who fails to start a business for the first time can't escape the curse of this one-stop service.

Brother, do you know why you failed?

the assets are too heavy! ! !

There was a young man in Panjiayuan, who was born in poverty and made a living by working in a small shop.

for the convenience of reading the article, I'll call him Xiao A here.

Xiao A has also spotted the business in Antique Street and intends to share a piece of it.

In less than two years, Xiao A has turned into a famous antique shop owner in Panjiayuan.

how can a poor boy with no money, no experience and no connections achieve a big turnaround in just two years?

as we all know, playing as a middleman is relatively low-risk. You can get the goods at the wholesale price and make a difference at the retail price.

This is also the underlying logic of most trade properties in the world. A middleman can be understood as an agent or, in a big way, a broker.

they are only responsible for the sales link, not the owners of the actual products/services.

But they can often make objective profits.

this is the charm of middlemen.

this little a is poor and poor, and naturally he doesn't have the financial strength to get goods wholesale in antique street.

But he has one of the excellent qualities of a grassroots entrepreneur: starting from an early age.

Xiao A visited every antique shop in Panjiayuan, and went to the boss when he came in. I want to help you sell the goods. Do you have any spare parts that I can help you sell? If you sell it on the same day, I will settle your bill on the same day. If you don't sell it, I will send it back to you on the same day.

Yes, what Xiao A started to play was to get goods on credit.

without contacts, background and credit, who will give you the goods on credit?

so, most stores turned him down.

However, if you work hard enough, there is a high probability of surprises, which is often mentioned in our marketing, also known as conversion rate.

after running thousands of stores, there are finally three or five bosses who are really willing to talk to you.

There are also some bosses who deliberately ignore piao and ask Xiao A to clean the shop and treat him as a free handyman.

of course, in the end, he will be given a few gadgets and authorized to set up a stall to sell.

At this time, Xiao A showed the second excellent quality of grassroots entrepreneurs: keeping his word.

Xiao A gets the goods on credit from these stores, and then goes to set up a stall.

in order to ship the goods as soon as possible, we only add a little price to each piece, so that these gadgets can be sold quickly.

Xiao A also earned a day's meal.

more importantly, he settled all the money he paid on the same day, and returned the goods that were not paid to the store no matter how late.

after a while, the reputation of Xiao A, a second-hand trafficker, was slowly established in Panjiayuan.

I can bear hardships, work hard, and stress credibility for a long time. Do these qualities look familiar?

yes, it is the personal brand that we often talk about now.

Xiao A successfully established his own small brand in Panjiayuan through his own efforts.

Credit assets have financial value, and everyone is willing to pay for your name. The greater the credit line, the more money you can earn in the future.

what is this called in economics?

it is called goodwill.

Therefore, in less than two years, Xiao A succeeded in becoming a member of Panjiayuan Antique Street by relying on his goodwill and earned his own antique wealth.

? The case of ..........

Xiao A's antique street seems a little far away, so let's talk about another case.

Bai Laoqi in "Big House Gate" was driven out of the house by his old mother and took his little wife wandering outside. Under the pressure of hunger, they all pawned their mink coats and exchanged some rations for their daughter-in-law.

poor and poor, with no connections and no resources, how can you settle down in a strange place?

Through market research, Bai Laoqi found a store with the worst business in that street, and found the boss and said, I am willing to give you a free job and help you start your business, without a penny. The only requirement is to take care of myself and my daughter-in-law.

after all, living is much more important than ideal.

when the boss thinks about it, my shop will soon be closed anyway. There is nothing wrong with a dead horse as a living horse doctor. Keep it.

Therefore, Bai Laoqi quickly started this small Ejiao shop that was on the verge of bankruptcy through his amazing business skills.

For the later development, it should be clear to readers who have seen "The Big House Gate" that Bai Laoqi bought the Ejiao store in the whole street except the faucet through "two mortgages for empty gloves 2111", and finally realized the operation of shooting Qianlang to death on the beach.

art comes from life.

TV plays may have exaggerated elements, but the idea of management is closely related to our lives.

? ..........

Readers often ask me, Brother Kang, how can I start a business without money, contacts and resources?

I have heard this question more than a hundred times.

Life is full of opportunities for white wolves with empty gloves, but most of the eyes have not been opened yet.

playing Tik Tok?

Add the private numbers of bloggers to your own WeChat, then apply for another number, and add the merchant numbers that provide services to bloggers in batches.

Customer resources, demand and business resources are all on your two Wechat accounts. Can't you make money yet?

Many treasure moms like to be Wechat business and think that Wechat business is a low-risk and low-cost entrepreneurial opportunity. In fact, there are many such opportunities in our lives.

Go and add the owners of all merchant shops within 5km of your neighborhood to your friends, and label them as merchants, and then add one or two thousand households in your neighborhood to your friends, and label them as customers.

forward the advertising copy of the merchant to the circle of friends, and select the customers to see if there is an arbitrage opportunity.

If you have time, let's talk about distribution again. Do group buying and bringing goods to stores. You don't have to press the goods yourself, and there is no startup cost. Is it easy to earn commissions?

you don't want to earn enough?

Come on, take some time, add all the owners of your own residential area with 5 kilometers of housing, and be a local accurate owner friend with 11,111 friends. At this time, do you still think you can't make any money?

Isn't it better than you forward the fragrance that you earn 2 yuan every day from the distribution of toothpaste and facial cleanser?

most people's poverty is just to cover up their laziness with physical diligence.

if you can't make money after reading my article for 111 times, come to me!