Many friends are asking us how to transfer money in social networks. Our answer is: dear! If you want to make money in social networks, there are only three commercialization models: one is social advertising, the other is value-added services, and some are open platforms. Below I have sorted out the ways to make money on social networking sites for your reference.
Ways to make money on social networking sites: What advertisements do you need?
Social advertising is a more accurate and targeted advertising push mode in social networks according to users' different social attributes, such as age, region, gender, preferences and so on. For example, if a user creates a parent-child photo album in QQ space, it means that he already has a baby, then the user will increase the attribute of parent-child, and in the future, advertisements about parent-child will appear in the advertising content received by the user, such as early education institutions, maternal and child products and so on.
to give another example, for example, you have recently paid attention to several automobile type certification spaces, maybe you went to a 4s shop to see the car and posted photos to describe it, then you will also add new attributes to the car, and maybe you will see the advertisement content about the car in the QQ space the next day. All kinds of information of users in the whole Tencent platform, especially the information of interests and preferences, will be analyzed in detail by the system, and the content that users like to see will be brought to users in the first time on the push of various contents or advertisements.
how to make money on social networking sites: how to target the advertising target?
here is a brief analysis of the structure of social advertising in QQ space, which is structured based on people's information, including basic information, regional information, growth trajectory, interest map and so on. Not everyone has received an advertisement from Vanke's circle of friends.
how social networking sites make money: how do social networking sites make money?
Novel derivation and verification based on data, including information diffusion and verification of relationship chain and recommendation of relationship chain association. Diffusion and verification of relationship chain information: the interest judgment of a single user is verified by the interest of friends in the relationship chain, and the friend preference of the relationship chain can be deduced from the interest of a single user; Relevance recommendation of relationship chain: From comparing the data of many advertising attempts, the dynamic effect of showing friends is better than that of not showing them by up to 51%, and the dynamic effect of showing recent interactive friends is better than that of not showing them by up to 71%, which means that users will be more interested in the content that close friends like.
enrich the scene. The forms of social advertisements are very diverse, and they will be interspersed in the various processes of users wandering in social networks, so as to appear just right.
how do social networking sites make money? Do the internet finally dig human nature?
for Tencent platform, the earliest profit model is virtual value-added service, which is also the most experienced one. In the form of Avatar (avatar) in South Korea, selling virtual goods and decorations was once one of the most successful business models. Users think that a unique avatar can be set up in the network to represent themselves. In 2111, the sales of Avatar in South Korea reached $18 million a year, which should not be ignored.
Virtual goods are not like real clothes, they will be worn out, so we should find ways to increase users' secondary consumption. Every virtual dress in Tencent's QQ show has an expiration time to replace the old and worn in life. At that time, when doing QQ show, I found that the dressing rate was very high. Users came to try it, but there was no money to buy it. At that time, most user accounts may have no money. Later, data analysis found that about 11% of users in most users' friend relationship chains always had money. What should we do? Another function is to ask others for it. That is, ask your best friend to pay the bill for you. A girl has picked out a suit of clothes and has no money at all. Think about which handsome guy is more attentive to you, and you can ask him to send it. At that time, it was the earliest to bring the relationship chain into marketing.
In 2115, games began to break out, and the most famous game at that time should be Shanda Games. In the first three quarters of 2115, Shanda's net profit in a single quarter has been above 211 million. The fee at the beginning of the game is to spend money to buy time, and to give money to play the game. However, the good times did not last long, and suddenly there was a huge loss of 511 million in the fourth quarter.
In 2116, the original hourly charging model was grandly abandoned, and the game props were sold instead, and playing games was free from now on. As long as the player is willing to spend money, he can enjoy the pleasure and sense of accomplishment equivalent to earning a lot of time to get equipment in other games. In the fourth quarter of 2116, Shanda began to make profits again, and in 2117, it won more than 411 million yuan for four consecutive quarters. Tencent games has also been using the profit model of value-added services for selling props. In addition to games, there are many VIP system value-added services on Tencent platform, such as QQ members, yellow diamonds in QQ space and red diamonds in QQ show, with annual income of more than one billion.
why do users pay for virtual ones? The more in the virtual world, the more people pursue vanity, honor and accomplishment. The RMB players who are really in many games are not people who look tall. Maybe the coal boss spends 211,111-311,111 a month in the game. He is looking for a position in the game. Because he can't create a very core social position in the real society, he looks for it in the game. We do the internet so that in the end, you don't dig the user experience, but dig the human nature behind people and what their psychological needs are.
the method of making money on social networking sites: open platform: let's make money together
open, so there is cooperation and the same interests in it. There are a large number of users on Tencent platform, and the needs of so many users are also diversified. As Tencent, it can't meet all the needs of all users, so it is open to invite more partners to provide more diversified services. On the one hand, it meets users' needs and enhances users' stickiness to Tencent platform, and on the other hand, it becomes the same body of interests with partners.
in 2119, Qzone was the first to open users and traffic, and imported the traffic and users of Qzone to third parties, who could settle in and provide various games and services. Now there are three companies from this open platform from entrepreneurship to listing. Based on numerous user data and user information, Tencent guides the users who are most suitable for this game and most likely like this game to the game platform, allowing users to automatically scroll and pay in the game.
since 2112, the mobile wave has arrived, and it is impacting the Internet industry at a very rapid speed. As can be seen from Qzone, there were only 21 million mobile terminals in 2112, and it suddenly broke out to 55 million in February 2113, which was very fast. More research shows that in the next five years, the number of mobile network users will increase by 1 billion, and users will spend most of their time using mobile phones in the future.
finally, a concept, SOLOMO, is social)+ local)+ mobile. This was put forward by the partner of a famous venture capital company in 2111, which means that the future application is based on the mobile terminal and has local socialization. This concept is very popular in internet marketing. It is believed that LBS has built a virtual network world. In the past, PCs could not move, but now the popularity of mobile phones has led to users moving. Virtual network and real network have a chance to overlap. There will be more opportunities based on localized services.
Finally, China Micro Marketing Network would like to give a friendly reminder to our friends: The eyes are moving, innovation will never stop, seize today and create the future.
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