In the Internet industry, there is such a formula: users = traffic = money. The most important thing to realize the flow is to have enough flow. Website traffic refers to the number of visits to a website, which is used to describe the number of users visiting a website and the number of pages browsed by users.

Commonly used statistical indicators include the number of unique users of website UV, total users (including repeat customers), page views PV, page views of each user, and average stay time of users on the website. With sufficient traffic, you need strong liquidity, so the key to realizing traffic lies in traffic and the way to realize it. The key to traffic is promotion mode and user stickiness.

Nanfang Daily: Say "no" to the bottomless "flow realization";

"Internet celebrity economy" is very popular. Under the rule of "realizing the flow", some people rely on looks, some rely on talents, some rely on touching people's hearts, and of course some rely on "not taking the usual path". No matter how unusual, there should be a bottom line.

Some people say that these people have redefined online celebrities, from "Sister Feng" and "Brother Sharp" in those years to "Master Shen" who wandered last year, and now they have made an amazing speech of "stealing Guevara". However, just because of being out of line and being sought after by netizens for a period of time, I am afraid there is no so-called "redefinition". It has always been a part of network culture, and the result of being forgotten and ignored after the heat recedes is basically the same.

What is really possible to redefine is the "value" of these people in the eyes of capital. Compared with "Sister Feng" who became popular on the Internet, she was invited by some organizations to participate in some inferior marketing activities at most.

Nowadays, more and more online celebrity brokerage companies are using the "redefinition" method of "packaging" to break through the bottom line in violation of regulations and seize the "eyeball economy", which seems really morbid. The statement issued by the trade association reflects the consciousness of industry autonomy, and also requires the public to be more rational and avoid "being sold out and helping others".

People's Daily-Nanfang Daily: Say "No" to the bottomless "flow realization"