Sharing your life by uploading photos and videos on the Internet was originally just an interest and habit of people and a way to communicate with different friends. Over time, the content of the network has become more and more valuable, and even evolved into a valuable and marketable "product", making the interest of "sharing on the network" gradually become a profession, even a profession. However, when entering the era of "online celebrity" flooding, what conditions do you need to become a online celebrity with both mobilization and gold absorption?

do you have what it takes to be famous?

For those who have popularity and mobilization ability on the Internet, you may think of Kylie Jenner, whose market value of each IG post is as high as $1 million. Han Xing idols like BLACKPINK Jennie, as soon as the Youtube Channel is opened, it is already a million folllowers, and the first video can earn millions of Hong Kong dollars. However, you are neither a noble queen nor a Korean idol, so you still have a long way to go to reach their level. HBO produced an experimental documentary "Fake Famous" earlier, which was produced by Nick Bilton, a senior media person. In the program, an unknown amateur was turned into online celebrity with 251,111 fans, but it only took three months.

The program group selected Dominique Druckman, an actor who had only more than 1,111 fans. Although she is an actress, Dominique Druckman has little to do with "fame". Instead, she has to go out to audition every week to make a living. The first step to make Dominique Druckman a popular online celebrity is to pay first.

The way to become famous

Buying followers may not be very ethical, and even contains elements of deception. Before, many brands even indicated that they would boycott such a "fake online celebrity", but it is undoubtedly the most compromise to increase the number of fans overnight. The program group bought many fake followers for Dominique Druckman's Ins account. These fake accounts were all "created" by hackers and programmers, in order to fool the algorithm of the system and make Dominique Druckman more influential on the Internet.

with a certain number of viewers, we must also produce attractive content in order to maintain our reputation. So the second step of the production team is to create a life attitude of envy for Dominique Druckman. Whether it's changing the appearance, renting a luxurious place to take beautiful photos, or even boarding a rented private jet to take fake travel photos.

People are envious of others. Even if they can't live such a luxurious life, they are eager to find out. Therefore, superior lifestyles and attitudes often become the most attractive topics on the Internet. On the other hand, these posts have also become a resume of Dominique Druckman, allowing major brands to see business opportunities in her.

when the brand sees that you have a certain number of followers, it means that you have a certain influence; Seeing your lifestyle represents your value. As long as they think you match the brand's style, many brands will automatically come to you, provide free products and even buy your posts. As long as you cooperate with the brand's practice, you can easily get free clothes, cosmetics, jewelry, handbags, free air tickets and travel. Just as the original program group thought it was necessary to take the initiative to find advertisements for Dominique Druckman, later the brand came to the door automatically, just for the product to appear on Dominique Druckman's Instagram.

The weight of fame

Although online celebrity is a profession, it also needs a certain major, but it is really easy to get lost in this job. At the end of the documentary, Dominique Druckman's work suddenly stopped because of an epidemic. However, I saw that many online celebrity and celebrities, even if they stayed at home, tried their best to continue to convey their persistent message to others, and also launched fundraising actions to front-line medical staff, so that Dominique Druckman could understand that as online celebrity, influence is their capital, but in fact, this influence does not have to be used in consumption, but it can also influence others to do more positive things.

Andy Warhol once said, "In the future, everyone will be famous for 15 minutes." Today, with all kinds of social media and the development of smart phones, it is not difficult to become famous, but how to maintain a good image and make good use of our influence is the course for our generation to learn.