Many friends, especially those who don't know much about the Internet, don't know exactly how the website makes money. They always think how such a virtual thing can make money. I am a incompetent person, so I write an essay in the hope of popularizing the basic knowledge and letting everyone have a deeper understanding of the Internet.

If a website wants to make a profit, it needs popularity and features first. If there is neither, it will be difficult to collect money. After gaining popularity, the general profit-making methods should be as follows:

1. Advertising. Advertising is almost the survival magic weapon of portals and most websites. Without advertising, there would be no Internet today. It is N-plus advertisers that have promoted the vigorous growth of the Internet in China. From the income structure of Sina, the portal representative, advertising revenue accounts for 1/3, while some smaller websites almost rely on advertising to make a living. Therefore, advertising is the first profitable weapon of the website. But not everyone can get advertising resources. For example, so many people on Sina are suitable for mass-oriented advertisers, and websites like donews, where IT people gather, definitely get IT advertisers. If it is a local portal, then the advertising space should be designed to suit the style of local customers.

Future index: 3.1

2. Mobile proliferation service (SMS). This is almost the most distinctive profit model in China's Internet industry. The nonstandard guidance leads to the proliferation of SP companies, and the price of standardization is that both Sina and SOHU are punished by mobile. It can be said that this profit model is not affordable for everyone, and people with no background and skills will definitely be killed. The most important thing is: in the long run, the standardized SP market is not as optimistic as expected. However, there is still market demand, which determines that this part of the income will not be too much, but it will definitely not be gone.

Future index: 2.1

3. Games. I believe Shanda will be the biggest beneficiary of online games. They can get money by sleeping for 24 hours, while those poor players keep upgrading for 24 hours, all for virtual self-esteem. The game has propped up Shanda, Netease and Sina, and the combination of portal and game is highly praised by people. More than N game equipment websites, game forums and teams have been born. 81% of the business of Internet cafes is driven by games, and it is almost unimaginable without games. But at present, public opinion and national policies seem to be getting stricter, and online games will definitely be standardized. At that time, the entry threshold will be higher, but the market needs are still there.

Future index: 3.1

4. Toll mailbox. Netease, which is doing better, sells VIP mailboxes quite well. Although the mailboxes are still in the free era, with the increasing requirements of customers, I believe that as long as the paid mailboxes are more suitable for the target customers in terms of service and style, they can definitely make a lot of money and have a bright future. If there is a mailbox that is not bothered by spam, and it is convenient and fast to send and receive, and the management interface is very comfortable, will you pay 11 yuan a month to buy this service? If it is an ordinary netizen, it may not, but if it is a person with a lot of emails, it will definitely buy it. This is the future.

Future index: 3.5

5. Membership fee. This basically belongs to the category of e-commerce, and the best one is definitely Alibaba. The account number of one of their suppliers in China is 61,111 RMB, which of course includes the service fee for one year, but many people still join. Assuming that there are 11,111 members, that is 611 million RMB, which makes everyone drool, but this is not the height that everyone can reach. No one reads worthless websites even if they are posted backwards. There are also some characteristic industry websites here, which are almost selling membership fees to survive. Everyone has a certain way to survive.

Future index: 4.5

6. Information fee. This is almost an extension of the membership fee. HC. com is doing better. Their industry information is very complete, and some analysis reports are really good. The target customer is the enterprise. The enterprise has money and market needs, and it will definitely have a development prospect. There are also some websites that charge information fees, but it seems that there are not many such large-scale websites. Only by identifying the needs of customers, people will definitely pay for the really good things.

Future index: 4.5

7. E-commerce. Mainly B2C, C2C, B2B, among which B2B mainly sells membership fees, C2C mainly collects transaction fees, and B2C is relatively better, so it can collect corresponding profits. Nowadays, netizens are very vigilant, and general B2C is more difficult to do, and the entry threshold is raised. What is better is Dangdang, Excellence, etc. B2C is also more suitable for enterprises, but many enterprises in China almost never pay attention to establishing a B2C platform to sell their products. This shows that.

Future index: 5.1

The general profit model should start from the above seven aspects, but now the entry threshold of the Internet is already very high. To really make a profit, we must take a characteristic route: mining special customers on the Internet = = "Developing characteristic themes = =" Attracting characteristic people (agglomeration effect, word-of-mouth and other marketing methods) = = "Advertising and services suitable for this group.