On 20 10, letv was listed on the growth enterprise market, becoming the first online video company to be listed on a-share. Different from video websites such as Youku and Tudou at that time, LeTV was positioned as a network high-definition movie and TV series video service provider and a 3G mobile phone video service provider.
In the early days of domestic development, the online video industry was pirated, but LeTV chose to buy formal copyright. Due to the re-circulation of copyright in Empresses in the Palace, in the first half of 20 1 1, the copyright circulation income of letv reached about1.1.700 million yuan, soaring by 369 yuan. 1%.
When the video industry realized the formal value, the copyright cost rose sharply to 100 times of the original value, and the business model of profiteering in copyright circulation was no longer feasible. 20 13 in may, letv released super tv, with platform content as the final application mode, which opened the story of MTV super tv. Super tv not only made money by hardware, but also paid by content.