Video marketing has the advantages of low threshold, quick effect and long duration, and its future development trend is considerable. According to statistics, around the world, about one billion people watch at least one video every day. The video platform Youtube is the second largest engine search in the world after Google, with 654.38+0.5 billion users per month. According to the survey report released by Cisco in 20 15, by 20 19, 80% of global Internet traffic will be related to video.
Therefore, we should learn to use video marketing to drain the operation projects now, because in the future, more and more people will learn about products through video! So how to build a video marketing money-making project from scratch?
The first step is to find the product.
When looking for products, we should follow the following points.
1, a product with video as the carrier or spread.
What do you mean? In other words, the product you are looking for can be carried or spread by video. For example, if you are selling tutorial products, you can use video as a carrier or spread it through video. In short, your product needs to be able to be made into a video to spread.
2. Customers are willing to pay, and their starting point should be considered.
When choosing a product, we should think about whether customers need this product and what product keywords they will search for to choose a product; In the future, when we do video optimization, we should do ranking optimization according to these keywords!
3. The profit is at least one 200 yuan; For example, tutorials, lectures, weight loss and other projects can be done.
If you like, we spend time and energy making videos, uploading videos and optimizing video rankings; After these links, you attract traffic, and as a result, you sell some cheap products, which won't make money in the long run, right? Having enough product profits is the driving force to support us to do it for a long time!
For example, the products that our students manage are hundreds of thousands of profits. He can make money and make high-value products as long as he makes one order every day. We will also manage the traffic more carefully, even if you don't want to do it in the end. The accurate traffic friends in your WeChat are also a fortune. You can sell micro signals, do fission and add powder!
4. User name optimization keywords.
When users search for keywords, red will appear after the user name. If the correlation between user names and keywords is improved, the book will be professional and authoritative, and more people will click on it! Importance index 1 star
5. It has a lot to do with the upload time.
Video websites will give priority to recommending new videos, and it is easier to get the ranking, with an important index of 4 stars.
6. It has something to do with the amount of play.
If a video is played more, the ranking will naturally be higher. The above are the six factors that affect video ranking, and we need to focus on these points when doing ranking optimization!
These are the six main steps to build a video marketing money-making project from 0, which I will share with you today, hoping to help your friends make money!