0 1
Passively obtaining orders
1. Customers place orders directly with the factory owners themselves.
Some small-scale factory orders, many of which are regular customers, place orders directly with the boss. Orders through this channel refer to some smaller factories. Customers are also regular customers, and the number of customers is small. These old customers and factory owners began to cooperate when they started their business. When they need to purchase products, they directly give the factory owner an insurance policy, and then the boss arranges production.
This way of taking orders from factories mainly refers to some small-scale factories or factories that have just started their own businesses. The boss plays many roles. At this stage, orders are the lifeblood of factory development, and bosses usually take orders themselves. The boss's main role is that of a salesman.
2. Customers place orders directly with the full-time orderer or financial controller of the factory.
With the development of the factory, factory orders increase more. When the customer is relatively stable, the factory will arrange a position of order taker. The person in charge of this position contacts customers, handles the receipt of orders, arranges payment for goods, and organizes the production and logistics of ordered products. The factory will arrange several order takers to handle the order according to the order quantity.
Many factories take orders in this way, and some arrange them directly for finance. Because of the receipt of the order, the important follow-up work is the collection of the order and the reconciliation with the customer.
The above two ways of receiving orders are passive ways for factories to receive orders. Most factories in this way have no marketing department, and their products are competitive, waiting for customers to order.
However, under the current market structure, these two methods can be used to obtain orders. After all, they are a few factories with competitive products.
02
The way to actively obtain orders
1. Marketing personnel communicate with customers, strive for orders and report to the factory.
At present, it is very difficult to wait for customers to take the initiative to place orders. The reason is very simple, that is, most of the products produced by the factory are homogeneous products in the market. That is to say, the same products are also available in other manufacturers, and customers in the market can buy them through many channels. Some customers cooperate with several manufacturers instead of one.
In this case, more factories set up business teams, actively explore sales channels in the market and cultivate loyal customers of their own factories, and then marketers follow up regularly to maximize the number of orders. This is also the deep distribution mode adopted by many factories at present, but at present many factories adopt more ways to get orders.
The factory obtains orders in this way, and the sales volume is generally stable. At the same time, because the marketing business team communicates and follows up with customers regularly, it can win more orders from the same factories without the follow-up of the business team.
However, the cost of factory documentary is relatively high, that is, the cost of business personnel is relatively high. At present, the price competition of homogenized products is fierce, the profits of factories are reduced, many factories have reduced their business personnel, and orders will also be affected. This is also a confusing place for many factories at present.
2. The customer reports to the business personnel, and then the business personnel directly report to the relevant person in charge of the factory.
The factory adopts this way of taking orders, mainly adopting the "contract system" of business. It is because the factory thinks that the cost of salespeople in the front line of the market is high, and the management is difficult, the market is depressed, and the enthusiasm of salespeople is not high, so it adopts the mode of contracting the market area to salespeople, that is, giving the bottom price of products to salespeople, and then letting salespeople account for the sales in their own areas. After the salesman communicates with the customer, the customer directly places an order with the business leader, and then the business leader docks the order with the factory.
This model will make communication between customers and factories difficult, and at the same time, it will cause market price confusion and frequent customer flow to some extent.
3. The factory directly builds an online mall or stays in an e-commerce platform, and adopts the mode of taking orders online.
With the development of e-commerce, more factories adopt the traditional mode of deep distribution, because the cost is too high, there are many intermediate links, the profit is reduced, and the market competition is obviously not advantageous. And take the factory to establish its own online sales channels and take the mode of taking orders online. Generally speaking, this model can be divided into two types. One is the old customers of the original traditional channels, who place orders directly through the online shopping mall ordering system of the factory without docking with the specific person in charge of the factory. The other is some new customers who go online and place orders directly online. This way of placing orders is the mode of obtaining orders adopted by many factories at present. Especially some factories and shops that rely on the Internet for development, such as clothing.
Summary:
The way the factory obtains orders, through active acquisition and passive acquisition, is also the embodiment of the marketing model adopted by the factory. Judging from many factories at present, in order to cope with market competition, most of them do not take a single channel to obtain orders, but take multiple channels to obtain orders. Only in this way can we adapt to the rapid development of the current market.
(End)
Only factories with stable orders will have good development! Order is the foundation of the factory's survival! It is difficult for small factories to survive now, and the market competition is too fierce! Customer's bargaining, profit drops to the lowest point! Especially in small factories, it is not easy to make money. Not only from the quality, but also from the brand packaging, the impact is very important! Factory orders mainly come from the following aspects!
Salespeople go to sell running orders, especially in small factories. The boss is the biggest salesman!
A factory has just started to develop, and all of them are bosses. They first found resources, found relationships and received orders through their own efforts! At first, it was a trivial small order. Quality and quantity must be guaranteed, and the next business will be completed!
Many small bosses, from the beginning, were salesmen of other companies, or technical backbones, and changed! With stable customer resources, accumulated certain contacts and improved interpersonal relationships, you can open your own factory. With the growth of business, we will add more business personnel to maintain old customers and develop new customers! This is how the small factory developed and gradually became bigger!
Everything is difficult at the beginning, and it needs a process of accumulation! There are stable customers, but also quality and quantity on time delivery! Opening a factory is very stressful and difficult! Facing the cruel competition, it is the first task to try every means to survive!
Online website promotion, customers automatically place orders!
Being an entity now is even more inseparable from the Internet! Online promotion is the main channel for many factory orders! If you are doing foreign trade processing, you can pay to enter the B2B website, and it won't cost much a year! Choose a platform suitable for your own development! Promote your products on the website and do marketing! Packaging products, plus beautiful pictures, vivid text description! It is easy to attract customers!
Online customers are massive, as long as the promotion is done well, customers are indispensable! When customers see that your products are more in line with their wishes, they will contact you actively and ask for cooperation, which is also the main way for many factories to receive orders!
Word of mouth from customers introduces business to each other.
This is the problem of word of mouth. The products are of high quality and high efficiency, and the cooperation is very pleasant! In the same industry, in a circle, friends of friends are your future customers! As long as you meet friends in need, you will be willing to introduce them to you! These are high-quality customers and can bring you great benefits! In a sense, doing things is still important. You deserve to make friends. Good relationships make it easy to win customers!
Try to manage your contacts, because your resources are getting wider and wider. Orders from the factory will continue! The power of contacts is great! So, don't let go of any small customers, maybe they will develop into big customers in the future, all of which are potential stocks!
You can take orders from some big manufacturers, and these orders are also very big! Many big factories, in the peak season of production, have a particularly large business volume! It's too late to have children by yourself! They send a single order to the factory to do it! Need to get through the relationship to get it! Many small factories can survive on these foreign orders!
If you want to take these orders, your comprehensive strength should be enough! Upgrade from hardware facilities, equipment and all aspects! Although the profit of the outbound order is not very high, it is too big to hold! Many people make money by exporting!
If the factory wants to have a steady stream of orders, it must learn to manage, manage the contacts and manage the products! Through continuous accumulation and innovation, slowly get on the right track! Make products with your heart and win customers! Although the factory is difficult to do, as long as we persist, we firmly believe that the entity will get better and better in the future.
The orders received by the workshop mainly come from the following aspects:
First, there are orders from salesmen. Some companies are called salespeople, and Japanese are called salespeople. They use company profiles, or friends' introductions, or trade fairs to promote the company's products, and call on interested potential customers to lobby them to place orders.
The second is to promote products through various platforms on the Internet, such as Tmall, Taobao, JD.COM, Amazon, etc., and leave the workshop to wait for interested people to place orders, including TV advertisements and various online and offline publicity means, so that more people can know about their products and wait for the arrival of orders.
Third, establish your own website to show the production technology and production concept of products. If the product has a certain popularity, there will be a steady stream of orders through the company's Logo brand effect.
Fourth, the customer's R&D engineer specifies the products to be used in the design and development stage, and then the order will naturally come to the factory voluntarily, which is generally the mode in Japan.
In short, as long as we produce good goods with good quality and low price, put them on the market competitively, and they are necessities in some fields, we don't have to worry about the problem of no orders.