What is a business model? Robertson, a famous American investor, once told Tian Suning, the founder of AsiaInfo, that the business model is that a dollar turns around in your company and finally becomes a dollar, and the increased part is the value-added part brought by the business model. In the final analysis, business model is about what to do, how to do it and how to make money, and its essence is an innovative form. The innovation forms of enterprises run through the whole process of enterprise management, including enterprise resource development, research and development mode, manufacturing mode, marketing system, market circulation and other links, that is to say, the innovation of each link of enterprise management may become a successful business model. Taking the manufacturing industry as an example, it has gone through the stages of business model such as manual workshop, factory style and Ford style, and the production model of each stage is a new business model.

Amazon is an online bookstore, and its business model is B to B, EBAY is an individual seller of C to C, and Alibaba is a business-to-business customer.