Current location - Music Encyclopedia - Earning online - Why is it getting harder and harder to do e-commerce on Taobao?
Why is it getting harder and harder to do e-commerce on Taobao?
Because more and more physical stores have joined Taobao e-commerce, it can be said that there were fewer online stores in the past, so buying and selling is very easy. Now everyone sells goods online, which is no good.

At present, Taobao is becoming more and more professional and standardized. There are many merchants in it, only high-quality merchants. Therefore, Taobao has higher and higher requirements for the comprehensive operation ability of merchants. If the store, including resources, contacts and store operation ability, is not strong enough to stay in the forefront forever, it will inevitably be gradually eliminated by the cruel market. 2. The end of the bonus period can be understood as the relationship between porridge and monks. At first it looked like "too much porridge".

The first batch of e-commerce stores received huge dividends. So there were not even a few people who made millions at that time. Later, when the market is saturated and surplus, there will be insufficient use. Bonuses will also be exhausted, traffic will become more and more expensive, and the cost of acquiring customers will become higher and higher, resulting in more and more people who have no money to earn, so it will make people feel that Taobao is becoming more and more difficult to do. Three. The homogenization of goods is serious. During this period, the homogenization of goods on Taobao platform was very serious.

Hundreds of businesses can be found online to buy the same products. In the future, the competitiveness of homogenized products will become weaker and weaker. In order to sell, they will become price competition. The price will be lower and lower, and it will become more and more difficult to do without profit margin. Four. The negative impact of big brands The number of flagship stores has increased, and most of the markets have been occupied. Using the power of capital to obtain the later market by burning money in the early stage has greatly restricted the development of many enterprises.

In fact, the Taobao platform has not changed much in the development of the Internet in the past decade, but the market economy is constantly changing and developing. Various innovative optimization platforms, such as the rise of many products, are a typical example. So websites are getting harder and harder to do now.