In 20 18, Cai Chongxin spent 2.35 billion yuan to buy the Nets from ProHohloff, the former owner of the Nets, and the transaction amount of 2.35 billion yuan became the highest in the NBA. Some people say that boss Cai bought the Nets just to realize his dream. Actually, this is only part of it. As a top business talent, Cai Chongxin values the market behind the block. You can make a reference here. Hohloff, the former owner of the Nets, bought this block for $800 million. In order to get tickets, pro-Hohloff signed Garnett and Pierce at a high price the following year. Although the record is a mess, the market value of the Nets has doubled. From 800 million to 2 billion, this is obviously a successful investment.
But since Cai Chongxin took over, I'm afraid it's not so optimistic. Since 2020, COVID-19 has spread rapidly all over the world, and the audience will not be able to watch the game on the spot for a long time. Because of the influence of the big environment, the advertiser's budget will be reduced, and the team can only make ends meet. When the epidemic situation improved slightly, Boss Cai formed a super team headed by Durant, Owen and Harden for the influence of the team. What Boss Cai didn't expect was that Owen would be absent for a long time for various reasons, and Harden was sent away by the team after playing for half a season.
According to statistics, the operating income of Basketball Online last season was $350 million, and after deducting operating costs, it was only a meager profit of tens of millions of dollars, which was really nine cents for Boss Cai's billions of investments. At present, the situation of the Nets is very embarrassing. Although boss Cai's investment can't be described as failure, it is definitely not a success. Finally, do you think the Nets still have a chance to win the championship?