First of all, it should be clear that most of the mobile Internet is used for people's fragmentation time and going out time. This feature determines that only by making good use of fragmentation time to carry out cutting and refining propaganda can we achieve better results.

Secondly, mobile Internet publicity should make full use of existing popular software, such as WeChat, Weibo, etc., introduce traffic, and slowly run its own brand.

Thirdly, seize the major network events and associate marketing, which is neither illegal nor eye-catching. For example, Durex used the online advertising slogan in 20 13: "Thin, something will happen sooner or later!" Is to seize the successful marketing of major historical events at that time.

Thirdly, organize the apps based on mobile internet device! Timely launch realistic interactive games such as "throwing red envelopes", "guessing prizes" and "limited time promotion" suitable for consumers' age groups.

Finally, it should be emphasized that no matter how powerful the mobile Internet is, there must be an "explosive product" behind its popularity that can continuously support its development (much more than its peers). Otherwise, the equidistant characteristics of the internet will slowly drown out any excellent products in the "long tail"! (See Long Tail Theory)