User thinking can be simply understood from three angles: who? What? How come? This is also the most basic underlying theory of marketing. Who Are We? What can we offer you? How will we provide it for you?

2. Minimalist thinking

The characteristics of minimalist thinking are: less is more. Therefore, under the minimalist thinking, what can be cut off will be cut off, and a single breakthrough will be made to concentrate energy and resources on doing a good job in a business sector.

1997, Apple was close to bankruptcy. When Jobs came back, he cut off 70% of the products and focused on developing designated products. 1997 loss 104 billion USD, 1998 profit of 3.09 USD. This mode of thinking is also in line with marketing thinking, and less is more. Combine the five thinking modes of consumers: they can only receive limited information; Love simplicity and hate complexity; Easy to lose focus; Lack of security; The impression of the brand is not easy to be changed; So the simpler the better, don't impose a bunch of things on users.

3. Extreme thinking

Extreme thinking is to achieve the ultimate in products, services and user experience, exceeding user expectations. The typical case is Luo Zhenyu's Luo Ji Thinking, which is a little more rote memorization and perfectionism. From the 60-second voice every morning to the New Year speech of "Friends of Time", it has remained unchanged for several years.

Keep the content in a state of continuous optimization and make the products and services the best. This is the ultimate thinking.

4. Iterative thinking

The essence of iterative thinking is to grasp the user's needs in time or even in real time, and make dynamic product adjustment according to the user's needs. Pursuit of one word: fast. The typical case is Xiaomi. Get users involved at the beginning, and then constantly update and optimize the products.

5. Mobile thinking

Where there are people, there is flow, and flow also means volume, and volume means weight. "Where eyes gather, money will follow", flow is money, and flow is the entrance. Sometimes "free is for better charges". Looking back, 360 security guards invaded the anti-virus market with free anti-virus, which turned upside down for a time. Look again, Kaspersky, Rising and other anti-virus software, it is estimated that few computers will be installed. "Free is the most expensive", but not all enterprises can choose free strategy, depending on products, resources and timing.

6. Socialized thinking

Enterprises use social tools/media to reshape the communication relationship, organization management and operation mode between enterprises and users. For example, Taobao Live, which many girls like to watch, is online for one hour in Viya, and the number of online views ranges from 0 to several million. Many viewers will help spread the word. Internet thinking: There is a kind of network communication between enterprises and users, and users are not only users of products, but also disseminators and evaluators.

7. Big data thinking

Big data thinking refers to the understanding of big data and the understanding of enterprise assets and key competitive factors. The behavior that users can be monitored and analyzed on the network gives big data more possibilities. Didi's big data system can help traffic management departments analyze traffic congestion and real-time actual situation of routes.

8. Platform thinking

The platform is the driving force of the Internet age. Among the global 100 enterprises, 60% are platform enterprises. Take "what is worth buying" as an example. The boss originally intended to buy a bag for his wife, but in the end it went public in July this year. Among them, we have cooperation with JD.COM and Netease Koala. The platform is to build a multi-win ecosystem.

9. Cross-border integrated thinking

With the development of Internet and new technology, many industries involve more and more fields, such as retail, books, finance, telecommunications, entertainment, transportation and media. For example, airlines cooperate with transportation companies to transport customers for transportation companies, and then charge a certain rent for each bus; The transportation company advertises for the airlines and sublets the bus to the bus driver at a higher price. This is also a typical business model combining traffic thinking and cross-border thinking, which has successfully realized airport passenger flow. And all the nodes in the whole business chain have gained more benefits.