In the process of enterprise development, Cuiwei always puts honesty first, closely focuses on customer satisfaction, and establishes the corporate mission of "improving consumers' quality of life, spreading modern fashion consumption civilization and opening up a new realm of modern life"; The business philosophy of "customer satisfaction is our purpose, customer patronage is our greatest encouragement, and customer recognition is our best reward" is the service concept of "dedication and perfect service", and these concepts have evolved into management measures, introducing culture into management, guiding behavior with ideas, taking honest management as the primary responsibility of enterprises, and striving to create a reassuring, comfortable, safe and barrier-free shopping environment for consumers.

Cuiwei strives to build the image of a mature and famous department store with the goal of consumers pursuing high-quality life, and constantly races with consumer demand in service and management, and takes the lead in launching the "40 Olympic Standard Service" with "zero links, zero distance, zero risk and zero regret" in the national retail industry. Cuiwei is the first enterprise in China to implement the whole process management of shopping malls by using computers, and the information management technology of commercial computers is at the leading level in the same industry in China. Cuiwei combines modern management concepts with modern scientific and technological means to create a "Cuiwei management model", which has been exported to nine large and medium-sized retail enterprises in China by using corporate brands and achieved good social and economic benefits. As the only "learning enterprise" demonstration unit in the national business community, Cuiwei is constantly denying its own innovation and development, and is moving towards the goal of department store chain. In recent years, Cuiwei has successively established the Peony Garden Store and the Longde Store of Cuiwei Department Store. Cuiwei Plaza, which specializes in high-end luxury goods, is under preparation and is expected to open at the end of 2009.

Cuiwei's good corporate image and brand effect have won wide acclaim from consumers, suppliers and the same industry. Today, Beijing Cuiwei Building Co., Ltd. stands among many merchants in Beijing, attracting the attention of merchants with honest management, warm environment and "perfect service" and winning the praise of consumers. Cuiwei, like her beautiful name, has gradually brought people into a new business realm.