Tik Tok, a short video social software with musical creativity, was hatched by ByteDance. The software was launched on September 20, 20 16, and it is a short video community platform suitable for all ages.
On the afternoon of 20 19, 1, 18, CCTV held a press conference with a short video of vibrato, and officially announced that Tik Tok would become the exclusive social media communication platform for CCTV Spring Festival Evening on 20 19.
At the meeting, the new media action of "Happy Another Year" in CCTV Spring Festival Evening on 20 19 was announced. Tik Tok will cooperate with CCTV Spring Festival Evening in all-round and in-depth ways in the fields of short video announcement, social interaction, etc., mobilize the majority of young people, face Chinese people all over the world, take part in replacing comments, participate in guiding attention, and help spread the Spring Festival Evening.
Impact assessment
Tik Tok's gameplay is not brand-new, but this music short video product is in the limelight, with an average daily video playback of over 100 million, which has been forwarded by various stars. Even online music software such as Kuwo Music has appeared on Tik Tok's hit song list, and Tik Tok's DAU has reached millions of orders of magnitude.