Zara is not a luxury brand. Zara is a fast fashion brand founded by 1975 in Spain. It belongs to inditex Group and is the top three clothing manufacturers in the world. It has more than 2,000 chain stores in 87 countries. Zara is famous for its quick response to fashion trends and high cost performance. It provides consumers with designer-style clothing, but the price is more close to the people, so zara is not a luxury brand. Zara's success lies in its efficient supply chain management and product design ability, which can quickly transform popular elements into affordable clothing products, in sharp contrast to the high-end positioning and high-price strategy of luxury brands. Although zara's product design is sometimes recognized by the fashion industry, its brand positioning is closer to fast fashion.