The material is self-adhesive plus photo plus KT board! At present, there are many exhibitions, which can be said to be bigger than one. All enterprises and companies want to promote their own brands, launch their own products, develop sales, generate profits immediately or lay a solid foundation for future work through exhibitions. Because all the manpower, material resources and resources are concentrated during the exhibition, it is a big platform for product, image, culture and marketing display.
Exhibitions are time-sensitive and usually last for three days. The key to making an impact in such a short time is design. However, many companies don't attach importance to design and regard it as a pediatrics, which has nothing to do with sales volume and brand.
I think the display design is as intangible as the trademark. Good design makes people linger, fresh in their memories, forms a reputation and paves the way for sales. Sales means selling products, services and brands.
Small display wins with precision, while large display wins with gas; You have me, I have you, and the market competition cannot be differentiated; You have me, I have you, and you are a master.
Therefore, design should have its own characteristics, have its own cultural connotation and taste the value from culture, instead of shaving your head today and wearing glasses tomorrow.
Exhibition features are mainly formed by combining corporate culture in terms of modeling and color, which can be widely popularized and applied. It is related to and different from specialty stores, and has the same place in product, image and cultural display, but the difference is that the display pays more attention to infecting people, inspiring people and inspiring people.
Canton Fair is a demanding exhibition. Most of them are 3m×3m, which is 9 square meters. It is not feasible to show all aspects of the whole enterprise with 9 square meters, but only fine. How to implement it depends on technology, experience and strength. I think it is necessary to make full preparations to design a good exhibition.
(1) Understand corporate culture, products and exhibition-related matters.
(2) Analyze the exhibition purpose and imagine the exhibition effect.
(3) How to choose products with selling points and corporate image to show it more perfectly is the key, which is design.
Designers express it realistically from all angles through aesthetics, reasonable layout, combination of products, culture and marketing, and the use of computer technology.
For example, whether the appearance is attractive by classical modeling or modern modeling, it can also infect people by color and stimulate people by lighting, and some exhibitions are limited by area, location and exhibition requirements.
In the design, we should follow the law, but we should break through this limitation and get the greatest effect.
Huaxia exhibition can basically give full play to the display design culture of various enterprises and companies. Many companies entrust the design and construction to a decoration company, so basically the rap of the decoration company is mainly driven by its own interests, and some of them are beyond our power.
The previous design theory is: practical, economical and beautiful. Through my years, the design should be: cultural characteristics, selling points, beautiful, economical and practical.
In the design, we should also consider: location and environment, analyze and study others, know ourselves and ourselves, highlight advantages, deploy in all directions, and fully demonstrate every design.
The general products of the exhibition are put inside, and if possible, they can face outwards, with the advertising image facing outwards. The layout should be reasonably connected and the flow direction should be important. Where is the location? How to highlight the theme? How to show the selling points of products, etc.
During the construction, safety should be considered, the production should be fine, especially the meeting should not be rough, the tile boards must be aligned and leveled, the floor tiles should not be tilted, and the advertising installation should be smooth.
Materials are also the key. Jerry-building often happens, many of them pass the inspection, and there are many problems in half a year.
Lighting decoration plays a role in setting off the theme and rendering the atmosphere. Pay attention to the quality when choosing lamps, and the purpose of lamps should be clear.
Products should be classified, orderly in size, highlighting key points, selling points and image.
Time must be mastered, and time should be left for revision and adjustment, which is easy to make mistakes in haste. For exhibitions with tight exhibition time, more consideration should be given to assembly in design, which can be done first and then assembled at the exhibition.
If the company participates in a lot of exhibitions, in order to save expenses and unify the image, it can also be disassembled and assembled, that is, it can be transported to Beijing and other places to participate in Guangdong, but transportation should be considered in the design.