Which app copies are well written?

Tangyuan?

Assistant writer

We will pay attention to strategy, creativity, resources and so on. In marketing, good copy is the most important thing. Those eye-catching headlines, eye-catching posters and memorable slogans are all because of a beautiful and good copy!

What are the characteristics of a good copy?

1, inspirational: A good copy should make people excited, instead of reading it as if they had never read it, unable to remember it, and without action. For example, the phrase "Fighting local tyrants and dividing fields" in the war years is straightforward and powerful!

2, catchy: a good copy should be catchy, which is the basic requirement. There are many uncommon words in one sentence, which everyone doesn't know, which is not easy to spread, and rhymes can't be put on. It's not fun enough to read, and its communication power is much weaker!

3. Simple and direct: A good copy can directly make people understand what the brand does or what you want to do. Otherwise, the meaning of copywriting will be lost. If your advertising language and promotional copy are product specifications, it doesn't make much sense.

What preparations do you need to make to be a good copywriter?

First of all, to learn to accumulate, copywriting needs constant practice. If you want to be an excellent copywriter, you should have a goal in mind. At work, if you just entered the workplace, when the senior copywriter in your team has already thought about the theme and creativity, everyone agrees. Do you want to give up the idea of continuing thinking at this moment? Generally speaking, I suggest not to give up and practice by yourself.

Also, pay attention to collecting all kinds of materials, see good news headlines, advertisements and posters, and record them decisively. You should be sensitive to good copy. If you can't judge which copy is good, then you may not be suitable for this business.

In addition, be good at summing up. A good copy needs to be concise, that is, to know how to summarize and refine. If we can pay more attention to the things around us or train our ability to summarize and refine, such as working in a public relations company before, our daily morning meeting is to let everyone talk about the great events that happened that day and write a title on the blackboard, 1 minute. What is this? This is a good practice method for summarizing, refining and speaking.

Later, we should be able to accept criticism from others: some people who write well may be born with literary talent, but even the best copy requires business experience, not to mention some people's lack of copywriting ability. I have met many people, and my writing is very good. The plot of writing a novel catches people, and my poem is beautiful. However, for him, writing advertisements and planning schemes have no feeling. At this time, it is very important to have a mentality, accept criticism from others, learn with an open mind and improve your own shortcomings.

Let's talk about the tips of good copywriting. Maybe these will help some people who are thinking hard!

1, terseness: A good copy should be simple. A simple concept is not only less words, but also less complicated, or does it make people ponder for a long time and still can't figure out what you want to say? For example, "so high taste", five words explain all the connotations of the product. Of course, if a copy can be clearly stated in four words, it must not be five words. For example, the slogan of an e-commerce platform is "How fast and save". We don't say how good it is, but it is direct enough and easy to understand;

2. Connotation: The connotation of copywriting is to reflect product characteristics, brand tonality and user personality. But the connotation is not comprehensive, and not all copywriters can do it. For example, "Anything is possible" connects this sports brand with people, and wearing this brand's clothing makes everything possible.

3, playing with words: the usage and skills of all kinds of words are very skilled. People often say "word games". Isn't a good copy a "word game"? Carve the usage of each word, combine it with products and brands, and even use some homophonic words in marketing promotion and advertising. For example, the ingenious combination of "I want to be with you" and the strong connection with the Valentine's Day confession of "I want to be with you early" suddenly hit the hearts of users and even left a deep impression;

4. Combination: Good copywriting should shoulder the responsibility of promoting products and brands, rather than copywriting for copywriting, that is, combining products or brand tonality. Sometimes we will add the brand name to the copy, such as the slogan of mobile phone Taobao. It is "my heart can't get out!" Deeply integrated with the brand name and the characteristics of this APP. Such a copy will have an intuitive effect on the transformation of action.

1. Little Kaxiu: Life is like a play, it all depends on acting.

2. Betta: a live broadcast platform for everyone

3. interesting.

4. Second shot: super fire short video, second shot first.

5.QQ Music: Listen to the songs I want to listen to.

6. Netease Cloud Music: Hearing Good Times

7. Xiami Music: Follow your heart.

8. Cool dog music: There are always new ways to play music.

First of all, my beautiful days.

Record your today.

Those who make you smile.

The ones that make you frown

Beautiful day.

Everything is simple.

Write down what you want to write.

And then on the emotional bar

Draw your emotions.

MyWonderfulDays is an APP that can keep a diary. It can only be updated once a day, and the interface is fresh.

I like the sentence on the APP: "Write down what you want to write, and then draw your emotions on the emotional column. \"

It makes me feel that words are emotional, just like my opening paragraph.

2. Dangdang reading

We look for our favorite among thousands of people and books.

Actually, stealing a heart or a book is not stealing.

If you find it, love it for life.

Although I estimate that this APP will be uninstalled soon, I also saw this copy and got the idea of pushing the article today.

Three. Know almost

There is always a field.

You are more professional than others.

Is it useful to praise you? )

Taste good

Share with the world

That's true. Every link you share is yourself.

Praise and gratitude

Timely harvest

The word "harvest" is absolutely out of my mind. )

arrange

It is also a kind of creation.

(You are encouraged to use favorites frequently)

I think Zhihu's copywriting can be regarded as the most accented among Internet companies.

If you have paid attention to its email reminder copy, page downtime copy and annual usage record copy, you will really have the heart to cancel your account.

Of course, it is another topic that the big V people run away from home from time to time.

Four. Shrimp music

Walking on the road, if there is music.

Actions and surprises followed.

You will never be alone.

Automatically prepare songs for you before going out.

One-click traffic-free playback on the road

I will always be by your side.

Offline music package

Designed for road music.

Change your life.

The reason why I want to recommend the copy of this Xiami Music APP is because the two English sentences in it are not only the names of two songs, but also fit the application scenario of this function point.

Imagine the user's usage scenario to write the copy of the APP, there is nothing wrong.

5. Mobile phone Taobao

parents

Friendship is a resonant song.

Thank you for your company and understanding.

Let me continue to grow.

Favorites can be classified

The receipt can be extended.

The interface experience is also improving.

Drip change

Thanks for being there.

Friendship is a resonant song.

The most lasting expression of my love, is choosing to stay by your side.

Companionship is the friendship between green leaves and roots.

Companionship is a landscape full of flowing water.

Well, such a thing will never be so boring.

6. like cameras

You have been to 13 city, with more than 98% people.

There must be many interesting stories on earth, right?

Noon is the peak of your photography creation!

44% of the photos were taken at noon.

September 8 this year is of special significance to you?

You took 83 photos that day.

If all your photos are developed,

Together, it is 78 meters higher than the Statue of Liberty.

These paragraphs of copywriting based on data analysis really make me happy and worried.

One day, our mobile phones will know ourselves better than ourselves.

7. chic

The size of the world.

We only choose the most chic 10 pieces.

Let life have surprises every day.

This copy reminds me of my father-in-law's One One APP.

It's about persistence, it's about characteristics, and then it comes naturally, bigger.

Eight. Cicada Travel Notes

Many girls write travel notes here.

If I remember correctly, the founder of the cicada travel team used to be a Netease photo album, and the face value index is ok. Girls can go and have a look.

There is also a sentence on the APP called "Discover the beauty of travel", but I don't think it is as true as this sentence "Too many girls write travel notes here".

Girls who like to travel look, wow ... I want to write here, too.

Boys who like traveling, or boys who pretend to like traveling, look, wow ... I want to come here ... to see girls who write travel notes.

9. Tian Tian Orchard

Touchuan fresh fruit

Pinwei world

The freshness of fingertips

From the branches to the dining table

We are porters of nature.

I was deeply impressed by the marketing of Tiantian Orchard during the World Cup. Because of its advertisement, I specially bought a box of fruit.

If I were the decision maker, I would secretly change that sentence to "We are porters of nature".

10. Mobile Baidu

Understand my heart

Different interests, different discoveries

Rush into Kyushu.

Different places, different recommendations.

Never know the darkness of night during the day.

Different time periods, different surprises.

Mobile phone Baidu this APPA copy, I thought it was transformed into a music APP.

It is not surprising that the copywriter used the lyrics of the last century so fluently that it should be a stranger.

Let's talk about your favorite app copy ~

So many brands and powerful copywriters come from Durex, and its advertisements are unexpected. If you don't think about it, it's just a simple advertisement for you to think about. Let's take a look at some wonderful examples.

New Year's Day: Happy New Year to you.

The rise of mobile internet has changed at least one thing, that is, people who have never seen a ballot since childhood have the right to vote by hand.

Which APP you like, or which WeChat official account you don't like, you can always give a thumbs-up to make a choice, share and get clearance.

Today, I will talk about those APP copywriting that I think can impress me. Whether they can impress you really has nothing to do with me-

First of all, my beautiful days.

Record your today.

Those who make you smile.

The ones that make you frown

Beautiful day.

The top ten classic APP copywriting cases are all simple.

Write down what you want to write.

And then on the emotional bar

Draw your emotions.

MyWonderfulDays is an APP that can keep a diary. It can only be updated once a day, and the interface is fresh.

I like the sentence on the APP: "Write down what you want to write, and then draw your emotions on the emotional column."

It makes me feel that words are emotional, just like my opening paragraph.

Top Ten Classic APP Copywriting Cases

Second, Dangdang reading

Top Ten Classic APP Copywriting Cases We look for our favorites in thousands of people and books.

Actually, stealing a heart or a book is not stealing.

If you find it, love it for life.

Top Ten Classic APP Copywriting Cases Top Ten Classic APP Copywriting Cases "Stealing Books without Stealing", a quip, makes people laugh.

Although I estimate that this APP will be uninstalled soon, I also saw this copy and got the idea of pushing the article today.

Third, Zhihu.

There is always an area in the top ten classic APP copywriting cases.

You are more professional than others.

Is it useful to praise you? )

The top ten classic APP copywriting cases have taste.

Share with the world

That's true. Every link you share is yourself.

Ten classic APP copywriting cases: praise and thanks

Timely harvest

The word "harvest" is absolutely out of my mind. )

Top Ten Classic APP Copywriting Cases

It is also a kind of creation.

(You are encouraged to use favorites frequently)

I think Zhihu's copywriting can be regarded as the most accented among Internet companies.

If you have paid attention to its email reminder copy, page downtime copy and annual usage record copy, you will really have the heart to cancel your account.

Of course, it is another topic that the big V people run away from home from time to time.

Fourth, Xiami Music (offline music package)

Ten classic APP copywriting cases are on the road, if accompanied by music.

Actions and surprises followed.

You will never be alone.

The top ten classic APP copywriting cases automatically prepare songs for you before going out.

One-click traffic-free playback on the road

I will always be by your side.

Top Ten Classic APP Copywriting Cases Offline Music Packages

Designed for road music.

Change your life.

Imagine the user's usage scenario to write the copy of the APP, there is nothing wrong.

Five, mobile phone Taobao

Top Ten Classic APP Copywriting Cases

Friendship is a resonant song.

Thank you for your company and understanding.

Let me continue to grow.

Favorites can be classified

The receipt can be extended.

The interface experience is also improving.

Drip change

Thanks for being there.

Friendship is a resonant song.

The most lasting expression of my love, is choosing to stay by your side.

Companionship is the friendship between green leaves and roots.

Companionship is a landscape full of running water.

Well, such a thing will never be so boring.

Sixth, love the camera.

You have been to 13 city, with more than 98% people.

There must be many interesting stories on earth, right?

Top Ten Classic APP Copywriting Cases Noon is the peak of your photography creation!

44% of the photos were taken at noon.

Ten classic APP copywriting cases on September 8 this year have special significance for you?

You took 83 photos that day, the top ten classic APP copywriting cases.

If all your photos are developed,

Together, it is 78 meters higher than the Statue of Liberty.

These paragraphs of copywriting based on data analysis really make me happy and worried.

One day, our mobile phones will know ourselves better than ourselves.

Seven, chic

The top ten classic APP copywriting cases are big all over the world.

We only choose the most chic 10 pieces.

Let life have surprises every day.

This copy reminds me of my father-in-law's One One APP.

It's about persistence, it's about characteristics, and then it comes naturally, bigger.

Eight, cicada travel notes

Ten classic APP copywriting cases: Many girls write travel notes here.

If I remember correctly, the founder of the cicada travel team used to be a Netease photo album, and the face value index is ok. Girls can go and have a look.

There is also a sentence on the APP called "Discover the beauty of travel", but I don't think it is as true as this sentence "Too many girls write travel notes here".

Girls who like to travel look, wow, I want to write here, too.

Boys who like to travel, or boys who pretend to like to travel, you see, wow, I also want to come here to see girls who write travel notes.

Nine, the daily orchard

Through the top ten classic APP copywriting cases of fresh fruit,

Pinwei world

The top ten classic APP copywriting cases are at your fingertips.

From the branches to the dining table

We are porters of nature.

I was deeply impressed by the marketing of Tiantian Orchard during the World Cup. Because of its advertisement, I specially bought a box of fruit.

If I were the decision maker, I would secretly change that sentence to "We are porters of nature".

Ten, mobile phone Baidu

The top ten classic APP copywriting cases clearly understand my heart.