The department store models in the world's major markets are mainly divided into European and American styles and Japanese styles. Japanese department stores are very popular in Asia, mainly for renting out shops and interacting with tenants. Department store owners hardly take risks and don't have to worry about inventory and cash flow-but this model creates a unified and uncharacteristic retail scene. As early as 1883, the French writer Zola described in detail the emergence of self-selling department stores in the novel A Woman's Paradise-women can find everything they dream here, and department stores represent a perfect life. Today, department stores in Europe and America still guide the trend of each season through their own buyers and creative directors, and thus create unique department stores for different groups of people, such as Le Bon Marché, Liberty, Selfridges, Nordstrom, Neiman Marcus, Saks and so on. In fact, this is an important reason why major fashion houses release new styles twice a year, and it is also the driving force for department stores like Searle Foric to keep innovating for a whole century.
A whole century later, customers are still pouring into the Searle Foric department store in Oxford Street, London. As early as 1909, its founder, American businessman Harry GordonSelfridge, promised that shopping in this store would be "a great pleasure, a pastime and a kind of enjoyment".
Searle Foric Department Store also offers the widest menu, allowing you to enjoy all kinds of delicious food while shopping.
Londoners are used to using the word "legend" to describe Searle Foric Department Store. It is no exaggeration to say that this store pioneered the retail model of department stores-at least it also revolutionized the way people shop. At the Selma Foric store in 1925, customers were surprised to see the first mechanical scanning TV machine invented by John Logybird, the "father of TV". Through this department store, Londoners in the early 20th century saw the wonderful use of automatic transmitters, learned to play ball with Wimbledon champions, learned roller skating, or climbed the roof garden of the company to practice shooting. A few days after Louis Blériot, a Frenchman, flew across the English Channel, his plane was on display at Searle Foric Department Store. The same store once sold the first automatic mechanical watch, the first schematic diagram of phonetic symbols and the first radio.