Why such a long name? This is mainly because the relationship between their manufacturer, GAC Fick Group, is too complicated. Let's go down one layer at a time.
Guangzhou Automobile Group Co., Ltd. (hereinafter referred to as Guangzhou Automobile Group) is one of the six largest automobile groups in China and a large state-owned holding enterprise. It owns several brands such as Guangzhou Automobile Passenger Car, Guangzhou Automobile Honda, Guangzhou Automobile Toyota, Guangzhou Automobile Fick, Guangzhou Automobile Mitsubishi, gac gonow, Guangzhou Automobile Zhongxing, Honda Motor (China), Guangzhou Automobile Hino, Guangzhou Automobile BYD, Wuyang-Honda, Guangzhou Automobile Accessories, Guangzhou Automobile Toyota Engine and Shanghai Hino Engine. Fiat Chrysler Automobile Company (hereinafter referred to as "Fick Group") was formed by the merger of Italian Fiat Group and American Chrysler Group in 20 14 and 14. Headquartered in London, it is the seventh largest automobile company in the world, and its brands include Fiat, Chrysler, Jeep, Dodge, Ram, Alfa Romeo and Lancia. On March 9, 20 10, they jointly established GAC Fick group with a share ratio of 50:50 to jointly produce Fiat, jeep and other models.
You got it? Jeep is an American car brand, but now it has three dads: Chrysler, Fiat and GAC. Be sure to bring the surnames of these three dads when naming them. No one will be happy if you miss them. I'll give you a little shoe to wear. Therefore, jeep Compass, Compass, Freeman and Freelight sold in Chinese mainland must be branded as Guangzhou Automobile.
Not only jeep, but also similar car companies in China, that is Chery Jaguar Land Rover. Its models such as Aurora and Discovery Wonderland must also have longer company names, such as "Chery Jaguar Land Rover Aurora" and "Chery Jaguar Land Rover Discovery Wonderland". This reminds me of a person: Gorky, a great writer of the former Soviet Union, whose original name was "Alexei Macsimovici BeSkof". His parents may only call him "Alexei", but his name must be his full name in the file. When I recited this name for the first time, I thought it was super interesting and used it as a capital to show off to my classmates.
JEEP is not a brand of GAC, but a joint venture between GAC and JEEP to enhance brand influence. The history of JEEP car can be traced back to Willis during World War II, which is a brand with a long brand culture and a relatively "positive energy" brand; The use of double quotation marks is inspired by the recent tension between China and the United States. But looking back at history, JEEP represented the just side of the Allies and played a vital role in the victory of World War II. Eisenhower commented on JEEP: The three sharp weapons to win are airplanes, landing craft and JEEP cars, which shows that this brand has a considerable influence in the long history.
JEEP is a brand of Chrysler Automobile Group. This brand was once one of the three major automobile companies in the United States, and the Dodge Ram pickup truck is still not the top three in the North American automobile market. However, Chrysler has faced several crises due to poor management, and is currently acquired by the European automobile brand Fiat Auto, so its full name should be Fiat Chrysler JEEP；; Fick Auto and GAC jointly established a company, called GAC Fiat Chrysler for short, so its specific joint venture brand naturally needs to add this long prefix to the brand to show its identity.
This prefix is a favorable factor for GAC, because its influence as an independent brand is quite general, so it can only reflect some sense of existence with well-known joint venture brands, such as GAC Fick, GAC Toyota and GAC Honda. As a foreign car brand, most of them don't need such a complicated prefix, such as the famous JEEP car. Of course, Tian Liang still has to play more than a dozen emotional cards by emotion at a special stage.
However, the operating state of JEEP is quite unsatisfactory, because the technology relies too much on the support of Fiat, and most brands of European cars have obvious problems; Specifically, firstly, the problem of burning engine oil in the Tiger Shark series engines is serious, and secondly, the stability of Fiat's dry seven-speed dual clutch is extremely poor. These two problems frequently appeared in the stage of fierce competition among the top three joint ventures, so that JEEP's market share plummeted and its reputation became extremely bad.
Fiat Chrysler is indeed a dream combination, but it is a nightmare for JEEP. As for GAC, it can't play a decisive role in this round of cooperation, so Chrysler JEEP is likely to change owners again, and the final destination is likely to become a China automobile brand. At that time, the joke that "not all jeeps are jeeps" may become a real joke, but this brand will still be a sentimental brand, and its taste should not change.
(The above is written by Tianhe Automobile, and it is forbidden to reprint outside the station. Welcome to forward messages in the platform. )
JEEP is a brand owned by Chrysler in the United States. Later, Chrysler was acquired by Fiat in Italy, and Fiat-Chrysler Company was established. This company provides us with all kinds of pure imported off-road vehicles, such as Grand Cherokee and herdsman.
In recent ten years, the automobile market in China is in a rapid development stage, so in 2003, Fiat-Chrysler signed a cooperation agreement with Guangzhou Automobile Group to expand the production and sales of passenger cars in China. According to the agreement, Guangzhou Automobile Group can produce JEEP brand models owned by Chrysler.
At present, GAC has three joint venture models, namely: Freeman, Freelight and Compass.
However, Guangzhou Automobile JEEP did have infinite scenery at first, but now it has gradually fallen into a quagmire that seems to be irreparable.
Investigating the reason, a car hot review thought it would be appropriate to describe it in one sentence: there is no princess's life, but she has princess disease.
Guangzhou Automobile JEEP changed the positioning of JEEP brand cars and abandoned the original technology and quality route of JEEP cars. Especially after Fiat's small-displacement engine and low-quality dual-clutch gearbox technology are widely used, Fiat's weakness in the field of passenger cars is infinitely magnified by GAC JEEP models.
Whether it is a guide or a Freeman, or a free light, whether it is a small SUV or a medium-sized SUV, the problems of GAC JEEP are either engine jitter, burning oil, flameout, or gearbox frustration, jitter, abnormal noise, oil leakage and so on.
In fact, there are Chery, a domestic car company with cooperative naming mode like GAC JEEP. We can see such a strange name on some models: Chery Jaguar Land Rover.
Chery Jaguar Land Rover Automobile Co., Ltd. was established on 20 12, 1 1, and was jointly funded by Chery Automobile Co., Ltd. and Jaguar Land Rover Automobile, with a share ratio of 50:50.
At present, Chery Jaguar Land Rover has launched five models, including Land Rover Aurora, Land Rover Discovery Shen Xing, Jaguar XFL, Jaguar XEL and Jaguar E-PACE, and will also produce and sell other models of Jaguar and Land Rover brands in the future.
Don't say that domestic cars are not good. Go abroad and have a look. South Korea is basically Beijing Hyundai, Dongfeng Da Yue Kia, Japan is basically Guangqi Honda, Dongfeng Honda, Guangqi Toyota, FAW Toyota, FAW Mazda, Dongfeng Nissan, Germany is basically Beijing Benz, BMW Brilliance, FAW Audi, FAW Volkswagen, Shanghai Volkswagen, and the United States is basically Changan Ford, SAIC-GM Buick and Chevrolet. Aren't these all domestic cars?
Isn't this a naive question? It is produced in cooperation with Guangzhou Automobile, and it must be the brand of Guangzhou Automobile Free Light.
This question is very interesting. This is not to say that Jeep is a brand owned by GAC, because it is a joint venture company. Just like GAC Toyota and Beijing Hyundai, it doesn't mean who is under whose brand. Before, foreign automobile manufacturers wanted to enter the domestic market and set up factories, and they needed to establish joint ventures with local automobile manufacturers for production. Therefore, joint ventures such as GAC Fiat Chrysler Jeep, FAW Audi and SAIC Volkswagen have emerged, but this situation will soon change with Tesla's domestic production. Maybe Toyota Honda will be produced without prefix in the future.
Waste, it should be GAC under jeep's name. China's automobile industry policy changed the market for technology, but in the end, the technology was not learned, and the market was all given to foreign companies. Domestic slaves also scold independence.