You know, since 20 19, Tesla has experienced at least three price cuts, and "price reduction" seems to have been tied to it. Take the model? The original price of this model was 328,000 yuan. After nearly a year and a half, the price has been reduced four times, reaching the current 249,900 yuan.
In this wave of operation, many netizens ridiculed "true fragrance" and even said, "I will start from a lower point!" But for those car owners who have already bought Tesla, it is really a wave of "leeks".
Since Tesla announced the price reduction, some car owners who bought Tesla in September stood up and expressed their dissatisfaction. After buying a car for more than a month, it dropped by 30 thousand. Isn't this money a waste of water?
In order to calm this matter, Tao Lin, vice president of external affairs of Tesla, released a Weibo for the first time. One of the rights enjoyed by the recent purchase of Tesla is the privilege of giving away for three years for free. In other words, as long as there is a Tesla charging pile, you can charge it for free!
As for Tesla, which was once praised by China, why did it cut prices so frequently?
That's because Musk on the other side of the ocean said, "Let everyone afford Tesla." But this wave of operation is true, which makes many Tesla owners who have already bought lose their loyalty to the brand, because you never know when it will cut prices again, and people who are going to buy Tesla are also considering buying it for a while.
After all, no one wants to spend more money on the same product.
So the seemingly clever price reduction policy is actually a wrong decision. But in fact, in the final analysis, Tesla chose to take the "mass production" route. After all, the second phase of Tesla's project is about to be completed, which means that Tesla's production will also increase. When the output increases, if there is an oversupply in the market, there will be stagnation, so Tesla needs to sell at a reduced price and start to "go".
And in the future, the domestic version of Tesla may use 100% domestic parts. At the same time, domestic new energy car companies are constantly improving their technical strength, and it is not certain who can eat more of this "cake" in the future. Just like the domestic mobile phone market, Tesla is equivalent to iPhone, and other new energy sources are like Android phones, which look more intuitive.
Therefore, Tesla's future road can be described as "unclear".
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.