In 2003, the sales of Samsung Electronics in China exceeded US$ 654.38+000 billion, which jumped to the level of first-class enterprises in China. In 2003, Samsung's brand value was $65.438+0.085 billion, ranking 25th in the world, and it was selected as the fastest-growing high-tech brand in the world by Business Week.
Since 1999, Samsung Electronics has adhered to the global brand communication strategy. According to the research results released by Interbrand in the United States, the value of Samsung's brand assets increased from $6.4 billion in 200 1 year to $0/25.5 billion in 2004, making it the fastest growing brand.
Extended data
1993, Samsung launched a new company logo plan to celebrate the 55th anniversary of its founding and the 5th anniversary of its second venture. Its purpose is to strengthen the competitiveness of the company by matching the attitudes and behaviors of all employees with the goals that the public wants Samsung to achieve. Samsung redefined the company logo to show its firm determination to become a world leader.
The name of Samsung is written in English to expand its global position in the world. The company name is located in the dynamic new Logo design, giving people a dynamic overall image of the company. Its oval shape symbolizes the movement of the world in space and conveys the unique image of innovation and change.
The first letter "S" and the last letter "G" partially break through the shackles of the ellipse and integrate the outside and the inside, showing Samsung's desire to integrate with the world and serve the society.
References:
Baidu Encyclopedia-Samsung