E-commerce in China started with 1997. China Commodity Ordering System (CGOS), China Commodity Exchange Center (CCEC), Virtual Canton Fair and other large-scale e-commerce projects were launched on 1997, which opened the first e-commerce in China. The launch of 1998 "capital e-commerce project" and the appearance of1999 "8848 online supermarket" marked the rapid development of e-commerce in China and the "official start" of e-commerce in China. According to statistics, there are currently 40,000 commercial websites in China, including more than 700 online stores. A large number of e-commerce projects are launched, and almost every day, various e-commerce consulting websites, online stores, online shopping malls, online specialty stores and online auctions are born. The application and development field of e-commerce has also begun to develop from a few cities such as Beijing, Shanghai and Shenzhen to big cities. According to IDC's forecast, the online transaction volume in Chinese mainland will reach 40 million dollars in 2000 and 3.8 billion dollars in 2003. It can be said that e-commerce in China has entered a practical development and implementation stage from the surface to the inside, from the virtual to the reality, from the stage of propaganda, enlightenment and promotion. I. Government Promoting Environmental Improvement Our government is promoting the development of e-commerce in China in an all-round, positive and steady way. Since 1998, the government's support and coordination for e-commerce has obviously increased. The promulgation of the overall framework of e-commerce development in China (including overall strategy, development planning, development measures, technical system standards and relevant laws and regulations) will make e-commerce have a more standardized and orderly application and development environment. Many local governments have also given unprecedented attention and support to e-commerce and started to take e-commerce as an important industrial development direction. The legal environment of e-commerce in China still needs to be improved and perfected. On the legal issues of e-commerce in China, we should strike a balance between standardizing management and encouraging innovation. We should not only see the necessity of standardizing the development of e-commerce, but also fully realize the particularity of e-commerce different from traditional commerce, and create a relaxed and orderly legal environment for the development of e-commerce in China. Therefore, what the government should do is to formulate policies to encourage the application and development of e-commerce, encourage exploration and innovation, and at the same time immediately solve the urgent problems in e-commerce laws, such as the legal effect of electronic signatures and electronic contracts. Second, the bottleneck began to break through. Online payment, logistics and credit are important links in e-commerce system engineering and are regarded as "bottlenecks" that restrict the application and development of e-commerce in China. Since 1999, the "bottleneck" of online payment has been quickly solved. In this regard, the "8848" online supermarket provides many successful payment methods, including online payment and the e-commerce payment platform of the Capital Electronic Mall. The importance of logistics in the application and development of e-commerce has been widely recognized and valued by people in the e-commerce industry, and they are trying to solve this problem in various ways. In this regard, there have been some gratifying breakthroughs. China Post, which has the largest delivery network in China, has joined the field of e-commerce, and some professional distribution enterprises specializing in e-commerce projects have also appeared. Third, the application mode is increasingly diversified. Under the BtoC mode, online bookstores and online shopping malls have a greater development momentum after adding online payment functions and improving various services; Online auctions, online shopping malls, online mail orders and other consumer-oriented e-commerce websites have been launched in large numbers. Many e-commerce companies and industrial and commercial enterprises have begun to brew inter-enterprise e-commerce. Securities e-commerce has also developed, and "online stock trading" has become a reality for some investors. Network is a unique sky, and China's national conditions have their own particularities. How to combine the Internet with the national conditions of China, give full play to the advantages of e-commerce, and realize the meaningful innovation of e-commerce technology and business model is a major issue for people in the e-commerce industry in China. Four. Internal and external integration is becoming the general trend. There are more and more e-commerce enterprises and projects with foreign investment background. Its manifestation is two-way: both overseas venture capital directly enters domestic e-commerce enterprises, and domestic enterprises absorb overseas funds through overseas listing. In many e-commerce enterprises, the number of foreign or foreign senior managers has increased significantly. At the same time, overseas e-commerce enterprises began to directly enter the China market. With the prospect of China's accession to the World Trade Organization becoming clearer and clearer, Internet-based e-commerce that transcends national boundaries has irreversibly embarked on the road of world economic integration. V. Existing problems cannot be ignored. The concept of "business-oriented" is still relatively weak. E-commerce in China is promoted by IT industry which is dominated by information technology, which makes e-commerce in China have a strong technical tendency at the beginning of its development, and the phenomenon of "emphasizing technology over commerce" is everywhere. The relationship between "electronics" and "commerce" in e-commerce is actually the relationship between "skin" and "hair". Electronics is "hair" and business is "skin". "If the skin doesn't exist, the hair will attach." It is necessary for e-commerce enterprises to establish a "business-oriented" concept and turn their attention to the actual needs of industrial and commercial enterprises and consumers, so as to establish e-commerce service methods and e-commerce solutions. The e-commerce awareness of enterprises and consumers needs to be strengthened. The weak e-commerce awareness of enterprises and consumers has seriously restricted the development of e-commerce in China. At present, most state-owned enterprises are only used to the traditional ways of face-to-face negotiation such as ordering meetings and trade fairs, and feel far away from the online inquiry and display of enterprises and products. Taking Tianjin as an example, nearly 4,000 state-owned enterprises have been connected to the Internet. However, when the first batch of 132 well-known brand enterprises were mobilized to go online, less than 40 enterprises responded, and some even explicitly expressed "no interest". The concept of interest is too one-sided. There is a tendency to unilaterally emphasize the particularity and magical power of network economy and e-commerce and seriously ignore the actual or expected economic benefits. Many e-commerce companies or e-commerce projects take venture capital income as the sole goal, and unilaterally pursue visits and listing. This wishful thinking makes many e-commerce enterprises face a dilemma and great business risks in their business development. The foundation of logistics and informatization still lags behind. The smooth development of e-commerce in China is inseparable from the progress and perfection of logistics and informatization, which is particularly important for the application and development of e-commerce in China, which is mainly driven by technology. The level of logistics modernization and informatization in the whole society (such as communication network, bandwidth, enterprise informatization, etc.). ) need to be greatly improved, otherwise it will continue to hinder the development of e-commerce in China.

Vi. 1 Several aspects that should be paid attention to. There are more than one million people engaged in the network industry in China. The rapid development of e-commerce in China has caused a serious shortage of e-commerce talents. China's e-commerce education should be carried out on a large scale and in various forms as soon as possible, so as to cultivate enough qualified talents for the development of China's e-commerce. Special attention should be paid to cultivating compound e-commerce talents with both network technology and business knowledge. 2. Enterprise e-commerce So far, business-to-business (BtoB) e-commerce has not made great progress. The popularity of the Internet makes e-commerce among enterprises become the basis for evaluating the competitiveness and productivity of enterprises in the future. From the aspects of supply chain management, direct sales and customer service among enterprises, BtoC e-commerce is just one of them. Without a good inter-enterprise e-commerce system, the development of BtoC e-commerce will also be restricted, thus affecting the overall application and development of e-commerce in China. 3. Compared with all other industries, there is no so-called "bottleneck" problem in China's financial securities industry. On the contrary, they have so many favorable conditions, such as capital, market and talents, which are most suitable for "e-commerce". At present, domestic securities companies such as Minfa, Guotai Junan, Haitong and Huatai have conducted online transactions. It is believed that securities e-commerce will develop greatly in 2000 and become the most brilliant world of e-commerce in China. The Ministry of Information Industry plans to jointly study and formulate laws and regulations on online stock trading with the CSRC, and promulgate and implement them as soon as possible. Mobile Internet access is becoming another opportunity for securities e-commerce, which should also be taken seriously. 4. E-commerce software and solutions According to the latest report of Delphi Group, the global sales of e-commerce software will increase substantially in the next few years, and it is estimated that the market sales in 2002 will increase from the current 5 billion dollars to 40 billion dollars. At present, the dominant software and solutions in the application and development of e-commerce in China basically come from foreign enterprises such as IBM. Whether it is to develop e-commerce software and solutions suitable for China's national conditions or to seize the huge market opportunity of developing China's national software industry, the localization and industrialization of China's e-commerce software and solutions are imminent.